TripAdvisor Claims $478 Billion Boost to Travel Economy from Reviews

Bragging rights for the week go to TripAdvisor, which has made some massive claims as to its ability to generate money for local economies and the industry.

The user review giant says during 2014 it influenced $478 billion worth of travel spend in the sector, equating to some 352 million room nights.

Furthermore, additional travel expenditure generated by TripAdvisor is estimated to be in the region of $64 billion over the same period.

The study by Oxford Economics also found that 1.9 million jobs globally were “sustained by the travel spending” coming out of consumers using TripAdvisor for recommendations.

All these eye-watering numbers have led TripAdvisor to claim that it accounts for almost 11% of the global online travel market.

The estimated $64 billion spend “would not have taken place without TripAdvisor”, the company says, with a number of elements influenced, such as extended length of stay.