“Experience Macao – Korea” Promotion Encourages Trade to Launch New Products Tailor-made for the Market “

The month-long “Taste of Macao: East meets West” food promotion and “Macao.Korea Travel Mart” began on 19 April as two of the major highlights in the mega promotional event “Experience Macao – Korea” currently held in Korea. Through innovative and multidimensional promotion strategies, Macao Government Tourism Office (MGTO) hopes to inspire travel trade to launch brand new tourism products tailored to different market segments in Korea. The “Experience Macao” Gala Dinner was held tonight and attended by the Secretary for Social Affairs and Culture of the Macao Special Administrative Region Government, Dr. Alexis Tam.

Following the opening of the “Experience Macao Your Own Style” Road Show, which attracted many locals in Korea already, the month-long “Taste of Macao: East meets West” food promotion also commenced today. At night, MGTO hosted an “Experience Macao” Gala Dinner and invited nearly 200 representatives of governmental entities, travel trade and media from both Korea and Macao to embark upon a culinary journey combined with Macao Intangible Cultural Heritage, advanced technology and magical performance. With the Gala Dinner held, the “Taste of Macao: East meets West” food promotion was officially unveiled.