Xi’an-Chengdu High-Speed Rail Line Unveiling Activities Launched

On Dec 6, 2017, the long-anticipated Xi’an-Chengdu high-speed rail has officially entered service. The promotional activities organized by Xi’an municipal government was launched at Xi’an North Railway Station. Supervisiors from Guangyuan, Foping, Yang County, which are all situated along the high speed rail, and 400 reprensentatives from nearly 50 tourism companies attend the promotional activity.

As the first high-speed rail to cross the Qinling Mountain Range, the Xi’an-Chengdu high-speed rail line will make the term “The road to Sichuan is difficult” a thing of the past. The travel time and distance from Chengdu to Xi’an has been greatly shortened. It also means that another large capacity and high density main transportation channel has been added for the Northeast area to Southwest area. It will play an important role in strenthening the communicaiton and corperation between Guantian Economic Zone and Chengyu Economic Zone and improve the development of the area’s economy and travel quality. Chengdu and Xi’an will form the one-day economic zone which is a good news for Xi’an’s tourism industry.

Tourism is the one of the five leading industries of Xi’an. Under the leadership of Xi’an Municipal Government regarding its focus on developing global tourism and building a cultural and international tourism destination in the ancient capital of China, Xi'an has stepped up its efforts in policy guidance, structural optimization, resource integration, and transformation and upgrading. The development of the tourism industry is steady and rapid and carries a high reputation. It is foreseeable that as the Xi’an-Chengdu high-speed rail line acts a connection of key passenger source and tourist destination link between Xi'an and Chengdu, more tourists will be travelling to the cities along the route.

Creative and unprecedented

In order to seize the opportunity of the opening of Xi’an-Chengdu high-speed rail and to carry out Xi’an tourism marketing, Xi'an Tourism and Development Commission launched a series of promotion activities. At the site of the launching ceremony at Xi'an North Railway Station, Xi'an Tourism and Development Commission launched the "Historic City - Xi'an High Speed Rail Travel" themed mobile webpage jointly with Meituan (Chinese group buying website), which was forwarded by large amount of tourists. Many promotions were launched through the themed mobile webpage such as the "Golden Age Heritage Cultural Tour", "Humanities Changan Experience Tour", "Urban Leisure Tour", and "Qinling Mountain Resort Tour". The Xi’an-Chengdu high-speed rail passengers who join the above routes could receive a 50% discount off of tickets. Meituan Travel sent out 1.5 Billion RMB worth of red packets to 60 million members from Shaanxi, Sichuan and Chongqing. These red packets could be redeemed when purchasing food, housing, transportation, travel shopping, and entertainment. In addition, until March 15, 2018, 30 scenic area of Xi’an put forward special offers for independent tourists.

Abundant and continuous

It is said that along with the operation of Xi’an-Chengdu high-speed rail line, Xi'an Tourism and Development Commission will hold the “Xi'an • Chengdu City Tourism Culture Week” in Chengdu and organize Xi’an tourism companies to join the promotion activites in the cities along the high-speed rail line. The Xi’an tourism Exhibition will be held at the main stations. Media outlets from Xi’an and Chengdu will join the interview tour of Xi'an, Chengdu high-speed rail tourism report. Also, advertisements will be placed in the cities along the railway. Before Spring Festival, Xi'an Tourism and Development Commission will organize the themed promotional activities of “Spend Chinese Year in Xi’an" to invite more tourists travel to Xi’an, understand Xi’an, enjoy the cuisine in Xi’an, and experience China.