U-tour launched "Global Travel Talent Recruitment Program"

Recently, U-tour officially launched the "Global Travel Talent Recruitment Program", which will connect upstream destination resources and downstream retail channels with high-quality content and exclusive products as a link, and use more accurate "content + scene" marketing; to establish a more effective sale path for travel products, making it an important grasp of U-tour integration industry chain resources.

U-tour "Global Travel Talent Recruitment Program" plans to recruit 500 travel KOLs with a certain fan base. Travel experts who like to travel, love to share, and have their own fixed fan base can join in. In the vertical fields of travel, self-driving, parent-child and skiing, they will work with U-tour to create a destination boutique marketing matrix. U-tour's more than 1,000 retail stores in 16 provinces, cities, and autonomous regions nationwide will create offline marketing scenarios with different themes based on the characteristics of partners, and online and offline collaboration will effectively reach "content + scene".

Huang Jianhua, director of the business unit of U-tour Retail Market Center, is not only the head of the operation of this plan, but also a travel expert with millions of fans on multiple content platforms. He said that U-tour, as a leading large-scale tourism group in China, has worked hard in all aspects of the tourism industry chain for many years, and has a natural advantage in integrating upstream, midstream, and downstream resources. Our global travel master program can provide more effective marketing resources to destinations. On the one hand, we can also provide KOL with a more in-depth exclusive experience, and at the same time, it can provide mass consumers with more practical travel information, and provide truly valuable content for their travel decisions.