Priceline Increases Ctrip Investment

The Priceline Group is investing another $500 million into Ctrip.com International, which brings its total investment in Ctrip to $1.9 billion.

Ctrip is the largest online travel company in China. Priceline and Ctrip have a partnership in which their hotel inventory is cross-promoted between brands.

“The investment is an important part of our broader strategy to continue to grow our online travel business to, from and within China,” said Priceline Group CEO.