More than Fifty Tourism Companies in Barcelona Have Obtained the Safe Travels Label by the WTTC

A month after the agreement between the WTTC and Turisme de Barcelona and after the announcement, almost a hundred applications have been received and 50 labels have been proceeded in different establishments which slowly have been added to the initiative. The majority of the companies, about the 60%, have opted for the label through some certification or prevention measures label against the Covid-19 issued by an official certification company and the other 40% have applied directly by the Barcelona Biosphere Commitment recognition.

There are different establishments and sectors: the Barcelona International Convention Centre (CCIB) and Fira de Barcelona and a long and extended list of hotels and cultural equipments such as the Zoo, Sant Pau Art Nouveau Site, Casa Vicens, the Aquarium, Tibidabo Amusment Park, Can Calopa, Park Güell or Palau de la Música Catalana but also transportation companies like Julià, Sagalés or Avantgrup. This week, travel agencies and some shops have been added to the list. 

Marian Muro, the Turisme de Barcelona Director, considers that although the vaccine "there is still a lot of work to restore the confidence and the security element has to be our main priority in our industry which has been deeply damaged with the pandemic". Muro appeals to the tourism industry to join the initiative for supporting the Barcelona brand in order to obtain a better international recognition. The Safe Travels, promoted by The World Travel &Tourist Council and managed by the Consortium, this is the first international security label that recognizes the international safety travel protocols and it allows travellers to recognize all over the world the companies, entities and destinations which have adopted standardized protocols, security measures and prevention against the COVID-19.

With the strive of communicating to the world a security and confidence message, the new badge is an international recognition to the establishments in Barcelona which are offering a security guarantee. Turisme de Barcelona has always given support to the standardized universal protocols, processes and extends the WTTC label to the companies and entities operating in Barcelona, and at the same time extends this label for free to those companies which are members of Turisme de Barcelona. In order to obtain the badge, the company must provide documented proof of the certification of the anti-Covid-19 measures issued by an official certification company or previously joined the Barcelona Biosphere Commitment to Sustainable Tourism. In this sense, the companies will benefit from an international label recognition according to the protocols and rules guaranteed by the World Health Organisation (WHO) who contributes to the visitor’s confidence for safety travel.