Executive Director at UNWTO

Mr. Zhu Shanzhong, Executive Director at the United Nations World Tourism Organization

From 1989 to 2008, Mr. Zhu served CNTA in different capacities, namely as Director of China National Tourism Administration (CNTA) Sydney Office, Director of CNTA New York Office, Deputy Director-General of International Marketing Department and Director-General of the Marketing and Communication Department of CNTA.

Image Source: UNWTO Official Website

From late 2008 to 2013, he was Vice Chairman of CNTA, overseeing international relations, marketing and promotions in domestic and overseas markets, tourism information center, tourism security and the establishment of a public service network. During his vice chairmanship, he also oversaw the composition and editing of key tourism documents such as the 12th Five-Year Plan of Tourism Information Construction.

About UNWTO

Established on January 2nd, 1975 in Madrid, Spain, the United Nations World Tourism Organization (UNWTO) became a special agency of the UN in 2003.

The objectives of the UNWTO are to promote and develop sustainable tourism so as to contribute to economic development, international understanding, peace, prosperity and universal respect for, and observance of, human rights and fundamental freedoms for all, without distinction as to race, sex, language or religion. In pursuing these aims, UNWTO pays particular attention to the interests of developing countries in the field of tourism.

UNWTO’s membership includes 157 countries, 6 Associate Members and 500 Affiliate Members. Mr. Taleb D. Rifai is Secretary-General of the World Tourism Organization.