Mr. He Shengkang, Counselor of WTCF Secretariat: “Key to Success: How to Conduct Tourism Marketing and Tourism Brand Promotion”

The theme of the second class was “Key to Success: How to Conduct Tourism Marketing and Tourism Brand Promotion.” Mr. He Shengkang, Counselor of WTCF Secretariat, explained the characteristics and hobbies of Chinese tourists by using vivid data and detailed cases. In addition, Mr. He also introduced strategies on how to attract Chinese tourists and how to conduct successful promotion and marketing campaigns in the Chinese market. His humorous explanations drew waves of laughter from the students on site. His explanation about how to establish communication with Chinese tourist destinations, how to market online, what the Chinese tourists are interested in, and other important topics, drew much interest from the students.