Ms. Jenny Yin Yi, Tourist Destination Marketing Manager of North China, Europe and America, Ctrip: Destination Marketing Innovation Based on Big Data

The theme of the first lesson in the afternoon was the “Destination Marketing Innovation Based on Big Data.” According to the practical cases of Ctrip, Ms. Jenny Yin Yi, Tourist Destination Marketing Manager of North China, Europe and America, Ctrip, thoroughly analyzed smart tourism based on big data, problems that smart tourism can solve, smart tourism’s prediction about the time before and in the travel, its prediction about the trend of tourism, and other issues. She also carefully answered the questioned proposed by the representatives of Columbia and visitBerlin (Berlin Tourismus & Kongress GmbH).