Dr. Liu Yanping From Chinese Academy of Social Sciences Delivers a Themed Speech: Tourism City Marketing in China

On the morning of April 18th, the 2017 WTCF International Tourism Destination (City) Promotion and Marketing Training Program proceeded to the second day. The theme of the first lesson was Tourism City Marketing in China. Dr. Liu Yanping, Associate Director and Associate Professor at Urban and Real Estate Economics Department of NAES, CASS, brought a wonderful lesson to the students on site. He sketched the main procedures and structure of marketing, and introduced the classic cases of the marketing of the Chinese tourism market, with China’s famous tourism cites such as Qingdao, Chengdu, Yinchuan, Beijing, Chongqing and other cities as famous tourism cities’ representatives. In addition, he also introduced the five top economic zones of China, the popular “One Belt, One Road ” initiative, and other important Chinese economic development fields, and suggested to the students that they pay close attention to China’s economic centers and the economic initiatives of the government and then make specific tourism marketing strategies. Dr. Liu’s careful analysis along with the vivid video and picture exhibition benefited the students a great deal.