Ms. Kate Chang Hong, Regional Director, China, Los Angeles Tourism & Convention Board, brings the participants a themed lecture Marketing Strategies in Chinese Tourism Market: A Case Study

Ms. Kate Chang Hong, Regional Director, China, Los Angeles Tourism & Convention Board, brings the participants a themed lecture Marketing Strategies in Chinese Tourism Market: A Case Study

The second training class of the day had the theme of “Marketing Strategies in Chinese Tourism Market: A Case Study.” Setting Los Angeles as the example, Ms. Kate Chang Hong introduced the ways of how Los Angeles Tourism & Convention Board established liaison offices in China and developed and carried out their marketing strategies. To begin, she introduced the history and structure of the Los Angeles Tourism & Convention Board in China. As a department rooted in China for 11 years, they have very rich marketing experience, and have also deeply investigated the Chinese tourism market. According to Ms. Chang Hong, the number of Chinese tourists visiting Los Angeles in 2016 exceeded 1 million, 22% higher on the whole. The reasons why the city has welcomed so many tourists includes reasonable estimation of the market, executive marketing strategies, brand localization and so on. In the end, Ms. Chang Hong shared many classic and successful Chinese marketing cases with the class, which can provide important guidance to the development of tourism marketing strategies for the Chinese market.