Ms. Cai Hua, Director-General, Public Relations & Brand Marketing Department of WTCF, Introduces the WTCF We-Media Platform Matrix to the Participants

Ms. Cai Hua, Director-General, Public Relations & Brand Marketing Department of WTCF, Introduces the WTCF We-Media Platform Matrix to the Participants

At the end of the first day of training, Ms. Cai Hua, Director-General, Public Relations & Brand Marketing Department of WTCF, introduced the WTCF We-media platform. As the official marketing channel of WTCF, the construction of the WTCF We-media platform was aimed to better satisfy the promotional and publicizing requirements of its members. WTCF has created official accounts on many of China’s renowned TV media, internet media, print media and other media forms, and formed the promotional and publicizing matrix. She also recommended the Information Submitting System (WTCF We-media Platform Central Database) to the students on site, hoping that more of the members will utilize the system to market their tourism resources through the WTCF We-media Platform and improve their influence in Chinese domestic media outlets.