Mr. Zou Tongqian, Deputy Director of WTCF Expert Committee, Brings the Participants a Themed Lecture: Status Quo and Development Trend of Chinese Outbound Tourism

On the afternoon of April 18th, Mr. Zou Tongqian, Deputy Director of WTCF Expert Committee, enlightened the class with a themed lecture: Status Quo and Development Trend of Chinese Outbound Tourism. In recent years, China’s outbound tourism market has developed dramatically, outperforming other outbound tourism groups of the world. Dr. Zou proved the prosperity of China’s outbound tourism market in recent years by utilizing the data he had, and carefully explained the structure, language abilities, marriage conditions, incomes, sources, understandings, and other characteristics of China’s outbound tourists. At the same time, he also analyzed the outbound tourists’ consumer psychology, purchase intentions, consumption areas, consumption products etc. The large amounts of data will provide powerful theoretical and data support for tourism cities to develop marketing strategies exclusive to the Chinese market and assist in developing local tourism services.

Mr. Zou Tongqian, Deputy Director of WTCF Expert Committee, Brings the Participants a Themed Lecture: Status Quo and Development Trend of Chinese Outbound Tourism

On the morning of April 19th, Mr. ZouTongqian, Deputy Director of WTCF Expert Committee, delivered the last speech of thetraining program to the participants: The General Situation of Chinese Outbound Tourists’ Consumption. During yesterday’s training class, Dr. Zou systematically explained the current condition and trend of development of China’s outbound tourism market. Based on this analysis, he spent more time and energy in analyzingChinese outbound tourists’ main characteristics, hobbies, main source, favored cities etc. in this class. As the main force of outbound tourism, Chinese tourists largely differ from foreign tourists because of different cultures and historical traditions. Also because of geographic differences, tourists from northern China and southern China are quite different from each other. Learning the habits and hobbies of Chinese tourists is helpful for foreign cities to develop exclusive city marketing strategies for these tourists.