Ms. Jennifer X. Ma, Co-founder of Grand China MICE, brings the participants a themed speech on MICE tourism

On the morning of April 19th, the training program proceeded to the third day, when Ms. Jennifer X. Ma, Co-founder of Grand China MICE, delivered a themed speech on MICE tourism to the participants of the training program. MICE was created after M&E (meeting & exhibition), but explains the “meeting and exhibition” more accurately. “Meeting & exhibition” literally refers to meetings and exhibitions.

However, since other activities are also linked with the process of holding meetings and exhibitions, the range has now expanded to include incentive tourism and festivities. In China, MICE tourism has entered a new phase of development, and Ms. Ma carefully explained customer types, travel types, travel budgets, trends, developments, and other aspects of MICE tourism. In her explanation, she also gave her own suggestions and advice to the students for them to launch their MICE tourism market marketing campaign. For example, when contacting their Chinese counterparts, they need to take notice of the updates of information, learn the latest trends, learn the trends of China’s media changes and so on. In the end, she analyzed the cases of Singapore and Sydney. As the most popular destination of China's MICE tourism, Singapore and Sydney have rich meeting and festival holding experience and enough venues. The counterparts in these places have received systematic and professional training and accumulated rich planning experience. These real and specific pieces of information pose as practical guidance for these participants to learn China’s MICE market and develop their own strategies.