2017 WTCF International Tourist Destination (Cities) Promotion and Marketing Training Program Graduation Ceremony

The four-day 2017 WTCF International Tourist Destination (Cities) Promotion and Marketing Training Program successfully ended. All of the prepared lessons were delivered and the students gained valuable knowledge through it. On the evening of April 20th, WTCF held a graduation ceremony for the students and granted them graduation certificates.

WTCF Secretary-General Song Yu delivered a passionate speech to the students on the graduation ceremony

WTCF Secretary-General Song Yu joined the graduation ceremony and delivered a passionate speech to the students. Secretary-General Song Yu had been paying attention to and caring for the participants’ training and learning. He said, “On the basis of the training session last year, this year’s training program continues to focus on the marketing methods and channels of world tourism destinations in China’s market, China’s current outbound tourism situation and trend of development, and other important aspects our member units care for. Also, renowned experts in China’s tourism industry and senior executives of Chinese tourism companies were invited to teach the courses. Meanwhile, at the request of WTCF members, the training session this year included MICE-related content, which was aimed to better serve WTCF members in more pragmatic way. ”

Secretary-General Song Yu pointed out that the Training Program is not only an important measure for WTCF to enhance the service for its members, but also an effective platform for the embassies of various countries and cities to further understand and grasp China's tourism market. It has effectively enhanced the exchanges and cooperation between city members and institutional members. Through the training program, all the participants have deepened their communication with media organizations and travel agencies, promoted the tourism resources of their cities and countries, and inspired the idea of tourism market cooperation.

Meanwhile, Secretary-General Song Yu hoped that the participants could come up with constructive opinions and suggestions for the training program’s future progress according to the training experience. Based on this year’s training program, WTCF will learn from this training program to have better performance.

Peruvian Ambassador Mr. Juan Carlos Capuñay was invited to attend the graduation ceremony and spoke on the ceremony

The graduation ceremony proceeded in the joyful ambiance. Peruvian Ambassador Mr. Juan Carlos Capuñay was invited to attend the graduation ceremony, and he said, “I express my great gratitude to WTCF to have invited us to participate in this meaningful training program. This is a very good opportunity for us to further learn about China and China’s tourism market.”

Representing the students, Mr. Ralf Ostendorf, Director Market Management of visitBerlin (Berlin Tourismus & Kongress GmbH) spoke on the ceremony

Representing the students, Mr. Ralf Ostendorf, Director Market Management of visitBerlin (Berlin Tourismus & Kongress GmbH), expressed, “Please look at China, please understand what is happening in China now, and this is very important, and that China is the big player, and that it is important to invest.” He expressed his gratitude to the program WTCF has organized, for this has helped him more fully and deeply learn about China’s outbound tourism market. During the training program, he met the representatives and industrial insiders from different tourism cities of the world, and communicated and shared his experience with them. This is really helpful for his own work.

WTCF held a graduation ceremony for the students and granted them graduation certificates

The students paid a visit to the Palace Museum

The students took a group photo on the Great Wall

After the class learning ended, Head Teacher Wang Jian led the students to investigate in real life, including climbing the Great Wall, visiting the Drum Tower and the Palace Museum, and walking into the hutong houses to experience the authentic Beijingers’ life while touring around Nanluoguxiang. The various courses in this training program helped these students learn more about real life and approach China, Chinese people and Chinese practitioners even closer.

Tourism is a bridge to spread culture, facilitate communication between civilizations and promote friendship. We hope more friends can join the activities of WTCF, and we can meet old and new friends again!