Introduction

Chinese outbound tourism market is growing rapidly, which provides innumerable opportunities for tourist destination cities. In order to better serve WTCF members and help our members develop a deeper understanding of China’s outbound tourism market, the WTCF Secretariat is planning to organize a four-day training program on International Tourist Destination Promotion and Marketing from 9 April to 12 April 2018 in Beijing, China.

The training program will be conducted in English, and lecturers and guest speakers will include renowned experts in China’s tourism industry, senior executive of Chinese tourism companies as well as professional tourism media specialists.

The courses will focus on the current status and future trend of outbound tourism in China, consumer psychology and behavior, tourism marketing and promotion in China and MICE for Chinese tourism market. Meanwhile, during the training, WTCF will also work with leading tourism companies and tourism media to provide on-site case studies, visit to tourist sites and have face-to-face meetings with tourism operators for the participants.