Chinese outbound tourism is growing rapidly in recent years. How to demystify it from a global perspective? Dr. Song will introduce the growing patterns in various tourist destinations of different areas and the role of Chinese tourists...MORE>>

Chinese Outbound Tourism is growing rapidly in recent years. It is necessary to analyze the structure and trends of it from all perspectives. In this lecture, Prof. Zou is going to analyze the scale, trends and structure of Chinese outbound tourism...MORE>>

Chinese tourists with great spending power provided unique business opportunities for destination tourism cities. What is the scale of Chinese tourists’ consumption abroad? What is the spending structure of it? People of what ages and from where spend the most?MORE>>

In his lecture, Mr. Liu is going to start with the fundamental ideas and research frontier theories of tourism city marketing.Then he will analyze the experience and deficiencies of the present tourism city marketing in China. He will predict the future of Chinese outbound tourism market and give some strategies aiming to the approaching challenges and opportunities.MORE>>

After joining Los Angeles Tourism and Convention Board (L.A. Tourism) as the regional director of China, Ms. Chang successfully popularized Los Angeles tourism in China and improved Los Angeles tourism services for Chinese tourists through better projecting on Los Angeles’tourism resources...MORE>>

Ctrip is the largest tourism firm in China. As the first Internet-based tourism firm, Ctrip has accumulated large amounts of tourism data. Jenny will take Ctrip as an example to introduce big data methods in tourism, especially in tourism firms’marketing and brand image building.MORE>>

In this lecture, the following questions will be fully discussed: What are Chinese tourists’ characteristics and how to classify them? What are their specific requirements? How to satisfy them before, during and after the journey? How to provide good services of sightseeing, accommodation and transportation? MORE>>

China National Tourism Administration has launched Quality Service Certification (QSC) project to ensure Chinese tourists get qualified tourism services abroad. Mr. Tang will analyze the questions below through successful cases: In what ways has QSC influenced Chinese outbound tourism market? MORE>>

How to systematically improve marketing results in Chinese tourism market and satisfy Chinese tourists? With years of experience, Mr. He is going to introduce systematic strategies on maximizing marketing results...MORE>>