Publish Time:2017-09-27 10:42:42Source:https://www.wellingtonnz.com
【Introduction】:Wellington bustles with creativity and that message is being relayed loud and clear to Australians in Wellington Regional Economic Development Agency’s latest tourism campaign.
Wellington bustles with creativity and that message is being relayed loud and clear to Australians in Wellington Regional Economic Development Agency’s latest tourism campaign.
The Spring campaign launched this week invites Australians to “Discover Wellington, NZ’s Creative Heart” as it leverages Brand New Zealand to highlight the Capital’s bustling culinary scene, cultural offerings and creativity.
The digital media blitz includes a video made by Wellington production company Wrestler and a campaign on travel website Expedia to help generate bookings. There is also a campaign with Air New Zealand to promote affordable fares to Wellington and a media partnership with Concrete Playground.
WREDA’s Venues, Marketing and Destination Development General Manager David Perks says Australia remains a key focus for Wellington.
“In the year to July 2017 Wellington region hosted around 250,000 Australians who pumped about $240 million into the local economy.
“It shows that Wellington continues to be recognised by Australians as an exciting place for a short break. They find a compact city where it’s easy to pack in highly creative events like WOW, enjoy masterful casual dining experiences, imbibe in world class coffee, craft beer and wine, and get active on the green hills and sparkling harbour which fringe the city.
“Coming to Wellington is about having an experience that pulses with Wellington’s creative vibe.”
The campaign video was directed by Wrestler’s Loren Taylor who says she was spoiled for choice in her search for Wellington creative talent.
“Creative energy was everywhere we looked. It made it easy to create a video oozing a powerful mix of culture, history, nature and cuisine. It made me want to come to Wellington, and I live here.”
Earlier this year an Infometric report found that Wellington was “by far the most creative city” in New Zealand.
Sanya Airport successfully opened...
Vegas Strip hosting a 'Friends' weekend
Germany's tourism and hotel industry...
Hungary's tourism industry keeps booming
Chinese tourists in Turkey up 40 pct...
Mexican contestant crowns Miss Tourism...
Asia Pacific tourism outlook: Mostly...
China-U.S. forum calls for closer...
Providing a platform for communication:...
Head of Visit Finland Paavo Virkkunen:...
WTCF Helsinki Fragrant Hills Tourism...
WTCF Participates in the Beijing Expo...
“Discover Moscow Dialogue on Tourism...
The 7th China International Cruise...
Florence| Victoria| Torino| Sevilla| Chinese Friendly International| Innova TaxFree Group| World Travel & Tourism Council| World Tourism Organization| Pacific Asia Travel Association| Beijing Tourism Development Commission| UN| WINTAC Business Development GmbH| WEN WEI PO| Via Hansa| TUI AG| The Beijing News| Taikang Life Insurance Co.| Skyscanner| Sina.com| Shanghai Spring International Travel Service| MasterCard| Kuoni| Kempinski Hotels| JTB| Okura Nikko Hotel Management Co., Ltd.| ICBC| Hong Kong Airlines| HanaTour| Four Seasons Hotels and Resorts| DFS| Ctrip.com| Costa Crociere S.p.A.| Club Med| Chinese National Geography| China UnionPay| China Travel Service| China Southern Airlines| China News Service| China International Travel Services| China Daily| CYTS| CCTV| China Association of Private Equity| Chengdu Shuangliu International Airport| Carnival Corporation & Plc| Capital Airports Holding Company| CAISSA| BTG International Travel & Tours| Beijing UTour| Beijing Tourism Group| Beijing Gongmei Group| Beijing Capital International Airport| American Tours International| American Express| America Asia Travel Center Inc.| Air China| Abercrombie & Kent| Zurich| Zhangjiajie| Yangzhou| Xiamen| Xi’an| Wuhan| Wellington| Washington| Wales| Vienna| Veliko Tarnovo| Vancouver| Valletta| Toronto| Tianjin| Thessaloniki| Tel Aviv-Yafo| Taiyuan| Sofia| Athens| Shanghai| Seoul| Sapporo| Sanya| San Francisco| Rome| Riga| Rabat| Qingdao| Prague| Pomorie| Plovdiv| Penang| Paris-Île de France| Ottawa| Nicosia| Nice| Nanjing| Mudanjiang| Moscow| Monterrey| Minsk| Milan| Marigot| Macao| Luoyang| Los Angeles| London| Lisbon| Kunming| Kathmandu| Jiaozuo| Jakarta| Houston| Hong Kong| Helsinki| Harbin| Hangzhou| Hamburg| Gwangju| Guangzhou| Geneve| Fez| Edinburgh| Dublin| Dubai| Dalian| Copenhagen| Colombo| Chongqing| Chengdu| Casablanca| Cairo| Busan| Buenos Aires| Budapest| Brussels| Boston| Berlin| Beijing| Barcelona| Bangkok| Bandung| Astana| Amsterdam| Altay| Almaty
E-Mail Login|Contact Us|Careers|Legal disclaimer
世界旅游城市联合会版权所有 备案号:京ICP备19050424号-1
Our legal counselors: lawyer Song Yunfeng & lawyer He Wen, both from Dacheng Law Offices