Utour Group and German National Tourist Board reached a strategic cooperation

Nowadays COVID-19 is raging all around the world,the tourism industry has been greatly impacted. As the main tourist destination of Europe, Germany has also experienced the severe test of the pandemic.With the continuous improvement of the domestic epidemic prevention and control in China, Utour Group, a leading domestic large-scale tourism group, recently announced the signing of a strategic cooperation agreement with the German National Tourist Board ’s representative office in China. Utour Group will use its extensive domestic channels and resources to support German National Tourist Board, and plan to provide all German tourism partners with anti-epidemic experience and urgently needed resources through German National Tourist Board, and continue to share with them a series of research reports on tourist inclination after the pandemic in Chinese market and some overseas markets and help each other to overcome difficulties.

Utour Group is one of the earliest travel agencies serving Chinese citizens traveling to Europe, and is currently China's largest operator of European travel products. Through the wholesale business, Utour Group has formed close cooperation with more than 2,000 peer customers and tens of thousands of travel agency operating outlets, and has more than 1,000 stores in the retail business.Utour Group has maintained a close cooperative relationship with German National Tourist Board for many years.In the past ten years,the number of tourists and business travelers traveled to Europe especially to Germany has been accumulated to several million. With the strong support of the German National Tourist Board in information, resources, procurement and services, a brotherly partnership has been formed.

At present, the pandemic is hitting the global economy, and the tourism industry is the first to bear the brunt. Tens of thousands of partners in the bilateral tourism industry chain between China and Germany are or have entered the hibernation period.The two sides believe that it is imperative for the source partners and destination industry partners to jointly prevent and combat epidemic and share resources and experience.

The ice and snow of Zugspitze will melt, and the Rhine will be white and windy. In this tough time, we are all together. Utour Group, German National Tourist Board and German partners plan to jointly fight against the pandemic, will closely exchange information and resources, share the experience of epidemic prevention and industry self-rescue, discuss the adjustment of operating methods, analyze and share market recovery data in response to post-epidemic travel safety demands of the crowd, build a healthy journey together, create a beautiful trip, and fully prepare for the industry recovery after the pandemic.