Chen Yining

Name: Chen Yining

Nationality: Chinese

Position: Specially-Appointed Expert

Introduction: Ms. Chen Yining, Ph.D. in Business Management, is an Associate Professor in the Department of Tourism Management in School of Economics and Management of Beijing Jiaotong University and a member of Beijing Tourism Society and Visiting Scholar at the University of Surrey. She was one of deputy executive editors of Green Book of World Tourism Cities in 2013 and 2015 and a section editor in chief of Green Book of Beijing Tourism in 2018. She has conducted multiple provincial and ministerial research projects as well as projects authorized by other organizations and regions. Her main research areas lie in Tourist Behavior, Tourism Big Data, Tourism Destination Marketing, etc.