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From November 5 to 7, the World Travel Mart 2024 was successfully held at ExCel London in the United Kingdom. As a content partner of this international exhibition, the World Tourism Cities Federation (WTCF) was invited to organize a forum themed "Global Cross-border Tourism Trends and Prospects", to introduce Beijing's inbound tourism policies and other relevant measures, and to share its excellent experiences as a tourism city in promoting cross-border tourism from the perspectives of economy, culture, society, environment and others.