From November 5 to 7, the World Travel Mart 2024 was successfully held at ExCel London in the United Kingdom. As a content partner of this international exhibition, the World Tourism Cities Federation (WTCF) was invited to organize a forum themed "Global Cross-border Tourism Trends and Prospects", to introduce Beijing's inbound tourism policies and other relevant measures, and to share its excellent experiences as a tourism city in promoting cross-border tourism from the perspectives of economy, culture, society, environment and others.

The World Conference on Tourism Cooperation and Development 2024, hosted by the World Tourism Cities Federation (WTCF), commenced at the China National Convention Center in Beijing on September 12.