From reel to real: Thomas Cook India boosts film tourism

Thomas Cook India has witnessed a significant surge in demand of over 25% for travel to iconic Bollywood locations. To cater to this high growth opportunity of movie-inspired travel, the company has unveiled Bollywood Blockbuster Vacations- unique group tours to the most picturesque locations across Europe.

The itineraries intend to put the traveller in the spotlight, making him/her the protagonist of their Bollywood travel movie. For its launch, India’s Bollywood Blockbuster Vacations showcase Europe’s top Bollywood destinations: romantic and uber-chic Paris, picturesque Lake Como and historic Venice in Italy, Switzerland’s playground of the rich and famous- Gsaad, Montreux and cosmopolitan Zurich coupled with iconic attractions like Glacier 3000, Jungfrau and the Golden Pass; vibrant Amsterdam, scenic Bruges and Innsbruck and the delightful diversity of Spain and Portugal.

The curated package offers departures from six key hubs of Mumbai, Delhi, Bengaluru, Ahmedabad, Chennai, and Hyderabad.

Rajeev Kale, president and country head of holidays, MICE and visas at Thomas Cook (India) said: “Bollywood has a powerful impact on travel choices of Indian travellers and we have observed a significant and growing demand of over 25% from consumers keen to visit and re-enact scenes from their favourite movies. Having identified this key opportunity, our strategically curated holidays intends to cater to our star-stuck nation of travellers and transform their reel life dreams into reality.”