WTCF Shared Research Results with Global Tourism Industry Professionals

On the afternoon of March 6, WTCF introduced its annual research reports during the themed meeting “Presentation Of WTCF Publications On China Outbound Tourist Consumption And World Tourism Economic Trends”, which include the joint report of World Tourism Economy Trends (2019) with China Academy of Social Sciences, and the Market Research Report on Chinese Outbound Tourist (City) Consumption (2017-2018) with global leading research company Ipsos.

Dr. Jin Zhun, Secretary General of the Tourism Research Centre, introduced the World Tourism Economy Trends (2019)

Dr. Jin Zhun, Secretary General of the Tourism Research Centre, introduced the World Tourism Economy Trends (2019) and explained that the report follows the traditional analytical frame and gives the world tourism trend a panoramic view from the angles of globe, region, country, industry, city and seven aspects such as global tourism economy development, regional pattern changes and global tourism investment, and others. The report pointed out that the tourism economy will continue to grow slightly despite the sluggish global economy; the obvious tendency of tourism differentiation in the five major regions such as the increase in Asian market and the dropdown in European market; the leading position of Asian tourism among continentals as to investment quantity and speed; electronic payment facilitate tourism consumption upgrade; city will continue to be the main destination for in-bound tourists; and the new experience out of the six tourism destination marketing innovation strategies such as virtual technology and cooperation in the whole industrial chain.

Ms. Sophie Zhang, Member of UNWTO QUEST Advisory Board, briefed the Market Research Report on Chinese Outbound Tourist (City) Consumption 2017-2018 to the audience

Ms. Sophie Zhang, Member of UNWTO QUEST Advisory Board, briefed the Market Research Report on Chinese Outbound Tourist (City) Consumption 2017-2018 to the audience. The report systematically reviews the new changes and new trends of the Chinese outbound tourism market, hoping that the tourism cities and related parties can understand Chinese outbound tourists’ needs in an all-around, systematic, and objective way, effectively pinpoint their habits and behaviors, wisely make decisions when meeting Chinese outbound tourists’ demands, improve and strengthen related tourism products and services, optimize service experiences to attract Chinese tourists to travel, strengthen the information sharing and spreading of Chinese tourists, so as to achieve smooth and healthy development of the international tourism market.

Starting in 2015, WTCF shared its research results to global tourism industry professionals through the Fragrant Hill Tourism Summit, themed press conferences, and other international exhibitions and forums as to offer decision-making service and intellectual support to tourism businesses of different governments and cities. Reports that WTCF released include City Tourism Performance Research, Annual Report on Development of World Tourism Cities, The Report on World Tourism Economy Trends, and Market Research Report on Chinese Outbound Tourist (City) Consumption.