With more than 3,000 employees and 50,000 square meters of business area, Nanjing Central Emporium is the backbone of national large-scale retail enterprises.

In 1999, its retail sales volume reached 1.1 billion yuan ($180 million). The company has its main business lines in department store retailing, restaurant catering, production, real estate, advertising and wholesale as its secondary business. It is also licensed to import and export.

Founded in 1936, it has a great influence and reputation both at home and abroad. The company's profits have always been among the highest compared with its counterparts in its 64 years’ history, successively winning the awards of “Outstanding Enterprise in National Ideological and Political Work”, “Model Store in the National Campaign of No Fake Goods”, “National Customer Satisfied Enterprise” and many other reputations.

In April, the Central Jincheng Warehouse Supermarket opened with daily sales reaching more than two million yuan ($327,000). The company’s A share was also listed on the stock market on Sept 26, 2000.

In October, Nanjing Central Emporium’s intelligent, multi-functional and modern shopping center, which sells nationally and globally famous brands, held its opening ceremony.

Located at the center of Nanjing Xinjiekou Commercial Street, the shopping mall has a prominent location advantage. Covering a business area of 50,000 square meters, it has an outstanding size advantage. Selling more than 120,000 kinds of commodities, it also has an advantage in the range of brands it stocks.

Setting items like fashion shopping, entertainment and fitness, tea and catering, business and leisure into one shopping mall, it has functional advantages. Having 10,000 square meters of car parking lots, 40 escalators and elevators for convenient shopping, the computer control system monitoring the administration commodity business, a spectacular plaza in front of the entrance and two crystallized floor atriums for sightseeing, it has many advantages.

It is a center for fashionable shopping, marketing information of industrial and commercial enterprises and a center with convenient community services.