Qingdao Fragrant Hills Tourism Summit 2018 Exclusive Interview: Tourism Promotes Business Upgrading


Tourism is conducive to "people-to-people friendship"


In the first place, tourism helps to promote the cultural communication between different areas. The purpose of travel is learning about local culture, and travelers bring their culture to destinations for cultural intercommunication; in the second place, tourism is conducive to the communication and protection of destination culture, especially traditional culture. To attract tourists, destination governments and institutions will intensify the publicity and protection of local culture, especially traditional culture. 


"People-to-people friendship" is vital to state-to-state relations. As an important platform of promoting the mutual understanding, exchanges and friendship between different peoples, as well as an important platform of "telling Chinese stories and conveying Chinese voice", tourism is of great importance to promoting the friendly relations between nations. 


Looking into the future, seizing opportunities


Tourism has transformed from an important industry in the national economy to a strategic pillar industry since 2009. With the development of China's economy, the per-capita travel times and number of Chinese tourists have kept growing. In the future, tourism will no longer be a privilege of particular groups, but become normal in the daily life of Chinese people. With the wide application of internet in tourism, the consumption space and information acquisition of independent tours have become increasingly open, tourists' quality requirements for tourism products and services have become increasingly high, and the need for quality and medium & high-end tours has become increasingly prominent.



Travel agencies should pay attention to the quality of tourism products and services; should highlight product and brand differentiation; should make good use of "internet +", strengthen industrial connection and cooperation, improve the service quality of the whole tourism chain, and increase earnings; should pay attention to internationalization and enhance tourism convenience; and should intensify the promotion and mutual promotion of tourism cities.