Zurich Tourism Bureau in 2016 Will Focus on Promoting Themes Including Art and Food

Recently, Zurich Tourism Bureau held a press meeting in Beijing, and introduced Zurich-the metropolitan embracing the natural beauty of lakes and mountains of the Alps and the tourism experience of the city full of vitality.

Mr. Martin Sturzenegger, Zurich Tourism Bureau CEO introduced highlights of Zurich in 2016: Zurich opened a new FIFA Football Museum suitable for the football fans and the parent-child tourists; on may 17-21, "Zurich meets London" activities will be held; 2016 is the Zurich Year of Culture and from June 11 to September 18, the 11th European Art Biennial Exhibition will be held in Zurich, the theme of which is "What People Do For Money: Some Joint Ventures", the artists will interpret this theme with diversified artistic creation, combining with the 100th anniversary of the birth of Dadaism, the city will become a moveable feast of art, a series of art activities will be launched in several parts of the city of Zurich; on September 8-18, Zurich will hold the first food carnival.

Liu Na, China and Southeast Asia market manager of Zurich Tourism Bureau introduced Zurich anecdotes and local fashion design brand Freitag.

As a city on the water, Zurich blends nature, culture and urban life: best gourmet cooking, unlimited shopping fun, more than 50 museums, more than 100 galleries exhibiting artworks by famous artists like Monet, Picasso and Van Gogh, the most lively nightlife in Switzerland, and rich festival activities and sports, all of which let people indulge and linger in it.

At present, Zurich has 10, 000 hotel rooms. Statistic shows that, in 2015, the number of Chinese overnight tourists in Zurich reached 140, 000, becoming the second largest tourist market next to Lucerne. Mr. Sturzenegger said, Chinese tourists grows each year by 20% - 30%, and he is full of hope and confidence towards the Chinese market.