CYTS joins hands with GHS to promote tourism products on TV

 

？ [Photo from travelweekly-china.com]

 

China CYTS Tours Holding Co, a major travel service provider in the country, will join hands with China's leading home shopping program, Global Home Shopping (GHS), to launch a TV Program of CYTS & Global travellers, said officials from both sides at a signing ceremony held in Beijing on April 28.

CYTS & Global Travellers will be a TV shopping program produced by Global Home Shopping. Tourism products customized by CYTS will be put on sale through the program. Both sides agreed that they will only cooperate with each other in this project, ruling out third party involvement.

CYTS Tours holding Co's president Zhang Lijun and its vice president Li Jing, as well as GHS's chairman Kong Jiong, and general manager Chen Meixiu were present at the signing ceremony.

"We will feature travel itineraries catered for tourists of different ages in the program, making the viewers see the scenic spots covered in the itineraries both in the program and online and imagine what it would be like to stay in a particular hotel. The audience will get full information about the accommodation and meals arrangements in a given specific tourism package featured on the program. The program will give audience a more realistic view rather than seeing pictures online only," said Chen Meixiu.

As China's leading high-quality tourism integrated operator, CYTS has abundant tourism offers. Its online website aoyou.com provides services to tourists, who would like to visit holiday resorts. According to a report released by EnfoDesk, an industrial data company, the domestic online travel market posted transactions worth 279.82 billion yuan ($45.14 billion) in 2014.

"Everyone is now talking about "Internet Plus" concept, which means that bookings and payments can be made via CYTS's website, mobile apps and mobile website. We have also used the O2O development mode to cooperate with offline chain stores. CYTS has chosen to cooperate with GHS as we believe GHS has great influence in TV broadcasting industry. In Beijing, GHS ranks after CCTV 1-15 and ahead of BTV. We expect the joint efforts by GHS TV network and CYTS to improve the consumer experience and to create a new business mode", said Li Jing.

GHS belongs to state-owned China Radio International (CRI). Its channel signal covers the entire country. Since its official launch in 2009, GHS has become a leading enterprise in Chinese TV shopping industry.

CTYS is a member of the China Travel Service Association, and China's first travel agency listed in A-share stock market. It is known to offer innovative tourism products. It has developed a series of popular tourism products including Changed Freedom Ride, CYTS Tuanyuan, CYTS Yaoyue, CYTS Exhibition, Wu Town, Gubei Water Town, and Shanshui Hotel. In the recent travel agent brands ranking released by the Ministry of Industry and Information Technology, CYTS ranks the first. An analyst in tourism industry said that middle-income families are GHS's main audience, which is highly consistent with the CYTS' future plans. The sales maximization of refined tourism products will be achieved with the brand advantage of CYTS and the channel advantage of GHS.

"Changed Freedom Ride", a professional freedom ride brand of CYTS holding Co.,Ltd. It has selected three destinations, Hawaii, Maldives, and Mauritius, as favored by customers as the first series of destinations for the CYTS & Global Travellers. The travel consultants of CYTS and the GHS program group went to Hawaii, Maldives, Mauritius to shoot the program, featuring where to eat, live, shop and enjoy. They have customized a refined route catered for TV shopping consumers.

In the past, consumers would normally choose their tourist destinations according to recommendations by netizens on the Internet. CYTS has made an innovation to provide "what you see is what you get" freedom ride refined route, giving consumers perceived feelings of the local delicious food, weather and culture, and also guarantees？their choice of hotels, flights and food are value for money.

With the help of the "Internet Plus", CYTS and GHS's cooperation marked the start of T2O (TV to Online) concept to be applied in the tourism industry. T2O is a way that TV guides consumers to purchase tourism products offline, making sure consumers can get necessary destination services and professional tourism information.

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