One in Three Travellers Planning to Spend More on Travel in 2016

LONDON, UK – TripAdvisor announced the results of the latest TripBarometer1 study, the world’s largest accommodation and traveller survey, highlighting key travel trends for 2016. Conducted on behalf of TripAdvisor by independent research firm Ipsos, the TripBarometer study is the analysis of more than 44,000 survey responses from travellers and the hotel sector worldwide. The TripBarometer ‘2016 Travel Trends’ report presents a snapshot of the travel landscape for 2016, revealing country-level, regional and global travel trends.

Chief among the findings:

• One in three global travellers plan to increase their travel budgets in 2016, with 49 percent saying they’ll spend more because they feel as though they and their family deserve it;

• Special offers determine the choice of destination for one in two travellers

• Sixty three percent of travellers will look elsewhere if a hotel does not have air-conditioning, making it the number one deal-breaker for booking decisions, ahead of the property’s wifi offering.