TUI Group Targets to Improve Its Chinese Presence

TUI Group, a multinational travel and tourism company is all focused to fortify its presence in China. Fritz Joussen, TUI Group CEO and his China visit to extend the joint venture with the Chinese CTS Group by 15 years to 2033 respectively. TUI China was recognized by CTS and TUI in the year 2003. To quote Joussen, ‘we are seeing new travel trends, in particular among young Chinese travellers. For a long time, the focus was on city breaks, culture and shopping. Young Chinese consumers are now discovering ‘Western-style’ sun and beach holidays, sports, wellness and relaxation.’ TUI is all geared-up to tackle this second wave of Chinese outbound tourism, according to Joussen. Thanks to its successful, trust-based joint venture with CTS.

In current scenario, TUI in China has two offices. One in Beijing and the other in Shanghai. TUI Group CEO Fritz Joussen presented the strategic programme named “TUI 2022” at the very beginning of the year 2017. The number one tourism group of the world is focusing to tap new growth markets and enlarge its business to South East Asia by 2022. To quote Joussen, “we already take European tourists to China, while Chinese tourists are travelling to Europe with us. In future, China will be a travel hub within Asia. We are aiming to offer Chinese customers holidays in Malaysia, Thailand or Vietnam the way we are offering travel within Europe for German, French or Swedish customers.’ “Winning an additional one billion euros in turnover and an additional one million customers, focusing on China – and all based on digitalization”, this is TUI’s target by 2022.