UTour Exclusively Develops French High-end Catering Tour, "A Bite of Brittany" Promotes Catering Upgrading


Recently, China's first high-end catering delegation to Brittany has wrapped up its visit. The product themed "A Bite of Brittany" was exclusively developed by UDZ, a professional custom brand under UTour, in association with MSHD. All the members of the delegation are managers of top Chinese restaurants or chain catering brands.


China's catering industry is facing industrial upgrading and has robust demand for high-end food materials. As a leading Chinese outbound tourism operator, with a focus on outbound tourism, UTour has perfected the upstream, midstream and downstream sectors of outbound tourism, and developed "tourism +" outbound business. UTour has conducted refined operations in France, a hot outbound tourism destination in Europe for many years. On the one hand, it has explored and grasped local "tourism +" resources; on the other hand, it has improved service quality and enhanced added value. These have provided an important guarantee for the smooth advancement of the "A Bite of Brittany" project. 


Located in the west of France, the region of Brittany is developed in agriculture and animal husbandry and is France's largest region for fishing. 45 percent of marine products in France is from Brittany. Scallop, oyster, lobster and fish products are Brittany's key marine products. Brittany is not only a place in western France but also a famous marine product brand. In French seafood markets, vendors list origins of seafood, and the seafood produced in Brittany is considered the best and most expensive. Top food materials and developed tourism have made Brittany a region with the most Michelin-starred restaurants in France.
 


The first Chinese catering delegation to Brittany attracted great attention from local government organizations, catering industry, tourism, and media, as well as other local circles. The delegation was accompanied by Michelin chefs throughout the visit and was invited by the Brittany Association of Michelin Chefs to a member luncheon. This was the first time that the association had invited external catering personnel. 


During the visit, the delegation learned about Brittany's high-end food materials, kitchenware, and chef cultivation, Michelin restaurants' rigorous criteria for ingredient selection and top worldwide restaurants' business concepts, thus acquiring deeper knowledge of site selection, decoration and customer need study. 


During the visit, the delegation learned that Chinese tourists to Brittany account for a small proportion even though it is developed in tourism with world-renowned attractions like Tumulus Saint-Michel, Saint-Malo and Pink Granite Coast, and the local government and tourism authority has been promoting Brittany's tourism in China in the hope of developing a new tourism growth point. And there are few Chinese restaurants in Brittany. The delegation showed a strong interest in the market potential of Brittany and exchanged ideas with the International Trade Organization of Brittany on its future business development.