Mayor Calls on Families to Take Advantage of the Capital's Cultural Gems This Summer

The Mayor of London, Sadiq Khan, has urged families to make the most of the capital’s world-class treasures this summer as he released a new film which celebrates the capital’s unique summertime atmosphere, and shows the best parts of early morning London with the city getting ready for visitors from across the globe.

The film gives a glimpse of behind-the-scenes morning preparations at some of the capital’s best loved tourist attractions, from SEA LIFE London Aquarium to the Tower of London. Spoken-word poet Suli Breaks narrates the film and recites some of the most famous quotes about London. Each of the lines from the celebratory narrative are from well know verses by famous poets or authors, including William Blake, Charles Dickens, William Dunbar and Anna Quindlen.

The film has been designed to celebrate the unique atmosphere in London during summer and to encourage everyone, especially families, to make the most of the huge range of world-class attractions in the capital over the school holidays.

The Mayor has launched the ‘London is Open for Summer’ campaign to reassure visitors to the city that the capital remains open to all with a diverse range of events, attractions and shows for everyone to enjoy.

Sadiq Khan also unveiled his new London Curriculum Family Explorer Trails today – specially designed for families to visit and learn about some of the most fascinating parts of the capital with City of London, Knowledge Quarter, Creative Quarter and South Bank trails.

The Mayor of London, Sadiq Khan, said: “London is one of the most diverse, thrilling and fascinating cities in the world. It is little wonder that it has inspired some of the greatest poets over the years, who have documented its infectious buzz so well. The capital's unique atmosphere really comes to life over summer with the best festivals, sporting events, museums, attractions and lush green spaces around every corner.

“Over the school holidays, I’m encouraging families to make the most of the world of opportunity on your doorstep here in London – bring your children on a London Curriculum Family Explorer Trail or to a world-class attraction – there is no greater place on earth to explore. I’m saying loud and clear - London is open for business and open to everyone this summer.”

The latest summer campaign from the Mayor’s promotional agency London & Partners features activity suggestions, accommodation ideas and helpful traveller information. It also contains several fantastic ticket offers ranging from top London attractions, to experiences, restaurants and bars.

Promotional offers include the likes of London Transport Museum, Merlin Entertainment, the London Explorer Pass, Jamie’s Italian London Restaurants, Planet Hollywood and Scoff and Banter to name a few.*

With the summer now well underway, the capital will be hosting several exciting events over the coming six weeks including: COLON the BBC Proms, the IAAF World Athletics Championships, RideLondon, Notting Hill Carnival and the Royal Gifts exhibition at Buckingham Palace. Visitors can also experience some of the free exhibitions at The Natural History Museum, The Science Museum and the Design Museum.