Dubai tourism introduces revenue management programme for hospitality professionals

Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) has developed a new interactive training programme led by prominent industry experts at InsightsOut to help ensure Dubai’s resilient hospitality sector continues to maintain global price competitiveness, while improving the emirate’s overall occupancy levels, RevPAR and ADR. The Revenue Management Workshop programme will bring together hotel revenue managers, reservation managers, sales and marketing managers for a hands-on and practical session, to share fundamental best practices in yield management and forecasting, in addition to monitoring applications and tools.

The comprehensive programme spread across 24 workshop sessions, facilitated in partnership with InsightsOut, specialises in both research and revenue management across the hospitality and service industry. With the aim of training 600 professionals throughout the duration of the programme, each session has been designed to host a maximum of 25 participants in a personalised and immersive learning environment. Trainees will be educated on key aspects of revenue management, including data analysis, optimising and driving demand, and evaluating industry standards to set best possible pricing strategies. Workshops will offer immediate takeaways inclusive of templates, worksheets and monitoring tools with upcoming sessions hosted throughout July and August, with the first held on 20 June.