News: Buenos Aires Hosts 42nd Edition of Travel Mart Latin America

The event, which boosts the city's position as a major tourist destination, attracted more than 250 buyers to make deals on around 300 Latin American destinations and products.

The city of Buenos Aires hosted the 42nd edition of the tourism trade fair Travel Mart Latin América, the second time the city has hosted the event and more than 30 years since the last occasion. The event took place against the backdrop of the city tourist board's marketing plan to capture more events and to position the city as a destination.

The opening event took place at Tango Porteño with the presence of tourism secretary Gustavo Santos and the president of the Buenos Aites City Tourist Board, Gonzalo Robredo, who both highlighted the importance of improved domestic and international air connectivity. William Coleman, chairman of WH Coleman Events, the company that founded and continues to organise the event, also spoke at the opening.

Travel Mart Latin America was the first trade fair created to promote tourism businesses in the Latin American region, generating a space for sealing business deals with more than 600 one-to-one meetings. Established in the 1970s, the event is held annually, in a different host city each year.