Dubai Tourism drives destination appeal among UK audiences

Dubai’s Department of Tourism and Commerce Marketing highlighted the emirate’s ongoing commitment to its third largest source market at the 40th edition of World Travel Market (WTM).

Dubai Tourism exhibited alongside a delegation of more than 60 trade partners across travel and tourism, hospitality, leisure and entertainment to showcase new destination insights as well as the diverse events and festivals sector in efforts to further boost British tourist arrivals over the next year.

The Dubai stand served as an immersive representation of the city’s modern, unique and vibrant destination proposition, offering visitors a glimpse into the emirate’s ever-growing portfolio of bespoke experiences for leisure and business travellers.

Commenting on Dubai Tourism’s presence at the event, Issam Kazim, CEO, Dubai Corporation for Tourism and Commerce Marketing (DCTCM) said: “Our presence at World Travel Market forms a core part of our efforts to drive consideration for the city as a diverse travel destination for today’s global traveller, and we are pleased to extend our support to the 40th edition of this influential event. The UK remains one of our most important source markets, retaining its position in the top three countries to visit Dubai so far in 2019. With 2020 set to be a monumental year for the emirate, we will continue to strengthen our relationships with the global travel industry, explore new trends and leverage the power of innovative solutions and ongoing partnerships to redefine the customer journey and set a new benchmark for the future of travel.”

The Dubai stand invited visitors to discover more about the city’s active calendar of marketing activations and communications programming, building on the success of the Department’s ‘always on’ custom-market approach to leverage bespoke and seasonal campaigns; advocacy-based content partnerships and influencer marketing; and audience-specific trade alliances.