WTCF Expounds Features of City Tourism at UNWTO 4th Global Summit on City Tourism

From 14 to 15 December, 2015, the UNWTO 4th Global Summit on City Tourism took place in Marrakesh, Kingdom of Morocco, with the participation of over 300 tourism representatives from around the world. The WTCF delivered keynote speeches at the summit and spoke at the forum, analyzed data and cases relevant to the features of world tourism development and the relations between tourism and cities, and recommended its member services through video.

(Chen Bo, director of the Department of International Liaison and Cooperation, WTCF, delivered a keynote speech)

(HE Shengkang, a senior advisor to the WTCF, spoke at the forum)

Themed "Re-Inventing City Tourism", the summit discussed issues such as the model and global market orientation of city tourism, the sustainability of city tourism and the effective management of tourist destinations, the spatial organization and rejuvenation of tourism cities, connectivity and cities' tourism competitiveness, and the impact of conventions and major events.

(Promotional video of the WTCF)

Organized by the UNWTO and the Marrakesh Tourism Administration, supported by entities such as the Marrakesh Municipal Government and Royal Air Maroc, the summit brought together representatives from international tourism organizations, some national tourism administrations, the local government, academic institutions, tourism-related enterprises and the tourism circles.

During the summit, the Secretariat of the WTCF exchanged ideas with the representatives from tourism cities and travel agencies, welcomed them to the international tourism summit and forum organized by the WTCF, and invited new renowned tourism cities to join the WTCF in promoting the healthy and sustainable development of global tourism.