Travel 10 Years Ceremony and World Travel “Micro” Influence Development Forum Were Held

On January 12, Travel 10 Years Ceremony and World Travel “Micro” Influence Development Forum jointly organized by Sina Travel, Sina Weibo and World Tourism Cities Federation (WTCF) were held in Sanya, Hainan Province. More than one hundred representatives from Hainan Commission of Tourism Development, Beijing Municipal Commission of Tourism Development, national tourism administrations stationed in China, world famous scenic spots, companies such as Alitrip, shijiebang.com, tuniu.com and We-Media gathered in this grand event. During the ceremony, Sina Travel signed a strategic partnership agreement with WTCF and Sina Travel Annual Awards including Travel 10 Years Blogger, Travel 10 Years Destination and The Most Anticipated Destination in 2016 were revealed.

Strategic partnership established between Sina Travel and WTCF

Sharing economy, tourism big data and tourism E-commerce are indeed industry hot spots in recent years. At this grand ceremony, Sina Travel announced to be a strategic partner of WTCF. The two parties have already enjoyed great cooperation with each other in the previous promoting activities, and in the near future, Sina Travel will cooperate with WTCF in such aspects as publishing of travel information, advertising of We-Media individuals, content databases and brand publicity.

WTCF is an international organization initiated by Beijing and voluntarily formed by Berlin, Los Angeles, Barcelona and many other world famous tourism cities. With “Better City Life through Tourism” as the core concept, WTCF has been committed to promoting exchanges and cooperation between tourism cities since its founding in 2012. In the consecutive years, the Federation has released academic research results including Annual Report on Development of World Tourism Cities and Market Research Report on Chinese Outbound Tourist (City) Consumption, and held four annual Fragrant Hills Tourism Summits participated by many world tourism cities successfully. WTCF has become a backbone in promoting the development of world tourism cities.

Yan Han, WTCF Deputy Secretary-General made a keynote speech entitled “Diversity Makes Tourism More Splendid” and he expressed that WTCF, as the first international tourism organization with cities as the main body, has been devoted to maintaining exchanges and cooperation between different regions, different cultures and different fields with the purpose of promoting in-depth cooperation and exploitation of world tourism industry. Currently, WTCF has 100 city members and 51 institutional members in total, and WTCF is willing to fully take advantage of its resources and organize exchanges and cooperation activities, to set up a platform and provide support for city-city, city-institution and institution-institution cooperation, pushing the development of the tourism industry.

Cai Hua, Director-General, Public Relations & Brand Marketing Department, WTCF, Hainan Province government officials, representatives from Tourism Australia and senior executives from tourism enterprises participated in a panel discussion themed “the next ten years’ tourism marketing trends”.

In 2015, Sina Travel reached strategic partnership agreement with companies such as shijiebang.com and Alitrip successively, and no doubt its travel contents cumulated during ten years will gain the most value through this kind of win-win cooperation.

Ten years’ efforts making China’s biggest We-Media travel contents producing and distributing platform

From web portal to blog, to weibo, and to We-Media travel platform, in ten years Sina Travel gets together China’s most We-Media individuals in the tourism field. Through the mode of “content producing-content distributing-user satisfaction-product service”, the We-Media travel contents are combined effectively with users’ travel consumption decisions. Liu Qi, General Manager of Sina Travel said that with the help of Sina Weibo, the biggest social media platform in China, Sina Travel has become China’s biggest We-Media travel contents producing and distributing platform. In the era of mobile internet and social media, the strategy of Sina Travel will expand from “providing high-quality travel contents” to “joining high-quality travel services”, realizing the joining of contents, users and services, achieving a win-win situation with partners.

At present, daily travel content items produced by 25,000 We-Media individuals on Sina Travel and Sina Weibo exceed 2.67 million. From July 2014 to June 2015, on Sina Weibo, the search time of keywords related to travel reached almost 100 million, the mentioning related to travel in weibo reached almost one billion, and reading times of travel topics exceeded 64 billion.

With the high social value and strong spreading influence by 222 million monthly active Sina Weibo users, Sina Travel has become one of the most influential choices of travel information and planning in travel, attracted companies such as shijiebang.com and Alitrip to have in-depth cooperation with it, and set up a closed-loop service of one-stop travel sharing economy from knowing to buying and to experiencing, achieving a win-win situation between Sina Travel and We-Media individuals, between users and tourism companies.

The cooperation between Sina Travel and Alitrip during the November 11 shopping event, 2015 was a successful combination of travel contents and tourism E-commerce. The two parties joined hands to make the biggest travel We-Media matrix. The topic “Alitrip November 11” got 3.495 billion exposures, ranking top two in November 11 related topics, which helped Alitrip’s sales volume to exceed 1.5 billion, a 230% increase on year-on-year basis.

At the banquet of Travel 10 Years Ceremony, rankings of Travel 10 Years Blogger, Travel 10 Years Destination and The Most Anticipated Destination in 2016 etc. were revealed. The rankings were produced through user behavior big data of almost 100 million users of Sina Blog and weibo in ten years.