WTCF Training Participants Pay Visit to Ctrip

On March 30, participants of the First International Tourist Destination(Cities) Promotion and Marketing Training Program of WTCF went to the Beijing Brunch of Ctrip for on-site learning.

The trainees learning on-site in the Beijing Brunch of Ctrip
 Overseas Destination Marketing Director Mr. Qiu Weijun introduced big data marketing strategy

The keynote of this training is to demonstrate that how the world tourism cities could promote their tourism spots in the Chinese market. The training includes 20 members from 14 countries, 9 cities and 5 embassies. The participants are from Edinburgh, Abidjan, Athens, Victoria (Seychelles), Belgrade, Sofia, Rabat, Tanjung Pandang and most of them are managers and senior tourism practitioners.

Tourist Destination Marketing Manager of North China, Europe and America of Ctrip Ms. Yin Yi introduced Ctrip's big data marketing strategy

As an institutional member of WTCF, Ctrip has long been actively involved in and supported the work and activities of WTCF. Overseas Destination Marketing Director Mr. Qiu Weijun and Tourist Destination Marketing Manager of North China, Europe and America of Ctrip Ms. Yin Yi introduced Ctrip’s big data marketing strategy. By analyzing the big data, the company could know of overall demands of tourists, from planning to departure to return. By analyzing tourists’ behavior trace, the company could push related tourism products in a more accurate way. The trainees were very interested in Ctrip’s big data system and website and they raised many questions. They were astonished by the abundance and validity of Ctrip’s big data system.

The trainees posing for a group photo in the Beijing Brunch of Ctrip

During the 4-day training, well-known experts, senior administrators and media professionals from China’s tourism industry delivered lectures and communicate with the participants.