Creating a Media Matrix for Better Promoting Members' Resources—World Tourism Cities Federation Launches Official iChannel at iQiyi Travel

At the press conference of World Tourism Cities Federation Chongqing Fragrant Hills Tourism Summit 2016, WTCF signed a strategic partnership agreement with iQIYI. On October 1st, WTCF iChannel was officially launched. At present, a total of 27 city member tourism promotion videos, including Belfast, Edinburgh, Penang, and Moscow, as well as WTCF promotion videos, are available through the channel. The iChannel will become a part of WTCF media matrix promotion platform to better serve WTCF’s members.

iQIYI Travel Channel was formally launched on April 22th, 2010. The channel has more than 100 tourism programs which meet the demand for audiences watching tourism videos. Total accumulative views amounts to over 1 billion. As the leader of China's internet travel channel, iQIYI Travel Channel has always been a platform with the most abundant tourism videos in China. So far, the channel offers hundreds of programs, which when combined, have a daily worldwide viewership of 4,000,000. The homemade or exclusive programs have formed its own strong intellectual property and have become the benchmark and model in the industry. iQIYI Travel Channel not only provides video contents for users, but it also acts as a travel guide and is a reliable source for recommendations.

The launching of the WTCF iChannel will help WTCF better serve city and institutional members to promote their tourism resources and products to Chinese travelers. At the same time, WTCF will also deepen cooperation with other influential media partners, such as Travel Channel, Tencent, Sina and Tourism Geography, to provide an integrative promotional channel to members. The channels will integrate Television, website, social media and print media, to further enhance tourism cities’ influence and popularity in China.

The official website of the WTCF iChannel is: http://www.iqiyi.com/u/1341156483/v

WTCF is currently gathering videos from city and institutional members.

Please contact: publicity@wtcf.travel