WTCF and Ctrip.com Sign Strategic Cooperation Memorandum

On April 19, 2018, at the invitation of its institutional member Ctrip.com, WTCF Deputy Secretary-General Yan Han and WTCF Administrative and General Affairs Department Senior Manager Xu Wenbin visited Xi’an to participate in the “2018 Global Destination Marketing Summit and World Culture and Tourism Forum Opening Ceremony”. During the summit, representing WTCF, Deputy Secretary-General Yan Han signed the Strategic Cooperation Memorandum with Ctrip.com - the two parties have expressed that they will consider the requests of each other, fully utilize the advantages of the big data, great platforms, and influential users, sincerely collaborate, and tactfully support each other at work.

WTCF and Ctrip.com signing the Strategic Cooperation Memorandum

After the Strategic Cooperation Memorandum was signed, Deputy Secretary-General Yan Han representing WTCF joined the “Culture and Tourism” panel discussion. With the theme of the International Development New Route Under the “Belt and Road” Initiative, the guests launched a passionate discussion on how the 21st Century Silk Road, through science, education, and communication, can push forward the prosperity of culture and tourism, strengthen the integration of diversified civilizations, and assist in boosting the economic sustainable development, and other issues.

Deputy Secretary-General Yan Han has said that nations along the “Belt and Road” must strengthen policy communication, which plays an important role for these nations in the cooperation of sending tourists to each other, launching destination marketing, etc. WTCF has really seen the dividends of policy communication when serving its member cities. According to 2015 statistics, the number of Chinese tourists who visited Morocco amounted to approximately 15,000; under the driving force of WTCF, Morocco implemented the visa-free entry policy for Chinese citizens in June, 2016; and in 2017, the Chinese tourists who visited Morocco amounted to almost 100,000. WTCF played a positive role as a driving force of the dramatic increase of Chinese tourists visiting Morocco, and this is a success story of boosting the tourism development of its member cities with the “Effective Policy Communication”.

Joining the International Development New Route Under the “Belt and Road” Initiative discussion

Signing the Strategic Cooperation Memorandum will have a profound influence on the future communication and cooperation between the two parties on brand internationalization, big data research, destination promotion, and other aspects.