WTCF Organizes Its Tourism Enterprise Members to Visit Tanger-Tetouan-Al Hoceima Region, Morocco, Helping to Upgrade Tourism Products

From 15 to 25 October, 2018, WTCF, commissioned by the China office of the Moroccan National Tourist Office, organized the persons in charge of African business from 16 different travel agencies to visit the Tanger-Tetouan Al Hoceima region to participate in the “Regional Tourism Market Tanger Tetouan-Al Hoceima” conference, to promote the matchmaking of the international tourism market with the tourism resources of Tanger, Morocco and raise the attention of tourism products in northern Morocco and discuss the hot issues of tourism in Morocco. After the conference, the participants participated in a tour of the tourism-related resources of the Tanger-Tetouan-Al Hoceima region.

This “Regional Tourism Market Tanger-Tetouan-Al Hoceima” conference, hosted by the Regional Council of Tourism Tanger-Tetouan-Al Hoceima, Moroccan National Tourist Office, Tanger-Tetouan-Al Hoceima region, and Chamber of Commerce, Industry and Services of Tanger-Tetouan-Al Hoceima, consisted of an opening ceremony, a tourism exhibition, a B2B docking meeting, and a destination city promotion conference. In total, more than 400 representatives, from 14 countries, 150 international tourism operators, and 80 local tourism suppliers, participated in the conference. The aim of the conference is to promote the connection of the international tourism market and Morocco’s Tanger tourism resources,improve people’s awareness of the tourism products from the northern cities of Morocco, and also discuss the hot tourism issues of Morocco.

During the events of the conference, the members of the visiting group organized by WTCF conducted negotiations with 50 local B2B tourism suppliers, with the estimated cumulative number of negotiations amounting to 800. These members have said that, through industry exchanges, they introduced bilateral and trilateral tourism projects and humanistic natural tour ism resources to broaden their horizons and enrich the variety of tourism products.

This exchange is helpful in enhancing the diversity and competitive advantage of Moroccan products, and has an informative significance in improving Moroccan tourism products. During the post conference tour, the members of the delegation were able to better understand the Tanger Tetouan-Al Hoceima region, particularly in the field of geographic conditions, climate and weather conditions, food and productions, shopping and leisure industry, and transportation and accommodation. After the tour, the members of the delegation provided useful suggestions on tourism planning and marketing for Tanger region, Morocco. One of the members suggested to add Tanger into one of Morocco’s regular travel routes. Another suggested to develop leisure tourism in the area and launch uniquely designed travel products for the Tanger region.

The members of the delegation that participated in the event thanked WTCF and the city member’s tourism bureau for launching the event. This collaboration gives the traditional travel industry operators an opportunity to talk to OTAs, new media, and MICE practitioners, which helps them to have a better understanding of the tourism industry, and planning and upgrading new sales channel. After the event, members of the delegation expressed that WTCF is a very supportive platform. They believed that such an event would support the development of tourism industry, conference and exhibition, fashion and art, catering and entertainment, industry and commerce in Morocco, especially the Tanger region. Such events would also attract Chinese entrepreneurs to invest in Morocco. This would also help to realize the “New Silk Road Dream” and “China Dream” of the great rejuvenation of the Chinese nation.

The Tanger-Tetouan-Al Hoceima region is a new emerging tourist region which is located at the intersection of the Atlantic and the Mediterranean, in the north of Africa. It has rich tourism resources, complete tourist facilities and excellent travel services. The old town is filled with houses of different shapes and food store and shops selling handmade products can be found everywhere. This is a place with a long history where you can also taste romance and the modern European aura.