World Tourism Cities Federation Holds the First International Tourist Destination(Cities) Promotion and Marketing Training Program

During March 29 to April 1, 2016, the World Tourism Cities Federation (WTCF) will hold the first World Tourism Destinations (Cities) Promotion and Marketing Training in Beijing. The key aspect of this training is to demonstrate how the world tourism cities could target the Chinese tourist market and promote their cities. The training includes 20 members coming from 14 countries, 9 cities and 5 embassies.

The training has attracted many foreign cities to attend, such as Victoria (Seychelles), Edinburgh, Abidjan, Athens, Belgrade, Sofia, Rabat, Tanjung Pandang, and so on. Most of the participants are managers and senior tourism practitioners. During the 4-day training, well-known experts, senior administrators and media professionals from China’s tourism industry will deliver lectures and communicate with the participants. The training includes 9 topics, which are “China's Tourism in the Global Perspective”, “Status Quo and Development Trend of Chinese Outbound Tourism”, “The General Situation of Chinese Outbound Tourists' Consumption”, “Tourism City Marketing in China”, “Marketing Strategies in Chinese Tourism Market”, “A Case Study, Chinese Tourism Market from a Big Data Perspective”, “Methods and Process of Chinese Tourists Reception”, “To Be a Qualified Outbound Tourism Service Provider” and “Key Points for Satisfactory Chinese Tourist Reception”.

Nikola Vangelov, representative of Sofia, expressed his gratitude to the WTCF for providing this opportunity to learn the Chinese outbound tourism market and the Chinese outbound tourists spending habits. The rapid growth of China's outbound travel market has gained the world's attention, and through this training, Sofia expects to strengthen inbound tourism measures and services on visa application and tourism convenience for the Chinese tourists.

Li Baochun, WTCF Deputy Secretary-General said the training fully reflected that the world tourism cities paid great attention to the Chinese outbound tourism market. Taking advantage of the promising Chinese outbound tourism market, the WTCF would continue to promote the tourism marketing for its member cities, forwarding the tourism development of its member cities.