WTCF Executive Deputy Secretary-General Li Baochun Visits Ctrip

On April 19th, 2017, a WTCF delegation, headed by Executive Deputy Secretary-General Li Baochun, paid a visit to Ctrip, a WTCF member headquartered in Shanghai. The delegation had a fruitful exchange of views with Ctrip CEO Jane Jie Sun on a wide range of issues with the aim of strengthening mutual cooperation and promoting strategic partnership. Members of the delegation included Chen Bo, Director-General, Liaison Department; Jenny Cai, Director-General, Public Relations & Brand Marketing Department; Zhang Shuo, Director-General, Business Development Department; and He Shengkang, Counselor of WTCF Secretariat.

Executive Deputy Secretary-General Li Baochun gives a souvenir to Ms. Sun

Ctrip, founded in 1999, is a Chinese leading provider of travel services including accommodation reservation, transportation ticketing, packaged tours, corporate travel management, and tourism information to its over 250 million members. By combining hi-tech with traditional tourism, Ctrip has been acclaimed as an industry leader for its work to integrate Internet service and traditional tourism.

Many Ctrip senior executives participate in the meeting

As member of WTCF, Ctrip has played a major role in facilitating the growth of WTCF. During the Rabat & Fez Fragrant Hills Tourism Summit 2015, WTCF and Ctrip signed a Strategic Cooperation Memorandum. During the Chongqing Fragrant Hills Tourism Summit 2016, Ctrip was elected as member of the Second Council.

Visiting Ctrip data center

During the meeting, the WTCF delegation was warmly received by Mrs. Sun and briefed about Ctrip by Yin Yi, Tourist Destination Marketing Manager of North China, Europe and America. Li Baochun introduced WTCF membership services and what WTCF had achieved in recent years. The two sides had a fruitful exchange of views on information sharing among city members, Ctrip big data sharing, and cooperation in Ctrip tourism destination. Li Baochun invited Sun to attend WTCF Fragrant Hills Tourism Summit 2017 to be hosted by Los Angeles.

Visiting Ctrip data center

During this constructive talk, what WTCF and Ctrip could share with and benefit from their partners was explicitly communicated. Both sides agreed to strengthen mutual cooperation in globalizing brands, big data research and destination marketing with the aim of exploring the tourism market, creating more shared resources, and promoting the tourism industry.