WTCF Jointly Hosted the “Foreign Tourism Expert Lecture” with BJTA and Beijing Administration of Foreign Experts Affairs

On August 31st, 2017, the special event “Foreign Tourism Expert Lecture” was successfully held in Beijing. The lecture was jointly hosted by the Beijing Municipal Commission of Tourism Development, Beijing Administration of Foreign Experts Affairs, and World Tourism Cities Federation. Managers from Beijing tourism departments, tourism association, hotel, and marketing leaders of Beijing’s hotels, travel agencies and scenic areas, attended the event.

The lecture was hosted by Mr. Li Baochun, Executive Deputy Secretary-General of WTCF, and was taught by Ms. Esencan Terzibasoglu, Director of the Destination Management and Quality Programme at the UNWTO. During the lecture, several topics were discussed, including “Urban Tourism and Destination Management, Destination Competitiveness Models, Destination Quality Management, and New Model of Urban Tourism Development”. At the end of the lecture, she showed the audience tourism promotion videos from famous cities and patiently answered any questions.

As a part of the tourism training program launched by the Beijing Municipal Commission of Tourism Development, the lecture, one of many in the series of lectures, will promote the development of Beijing’s tourism industry and become a platform for learning and exchanging for Beijing’s industrial managers to acquire professional knowledge and discuss popular topics. This series of the lectures was well received and provided new ideas and insights for managers and operators in the field of policy making, economic, and cultural problems solving. In the future, the Beijing Municipal Commission of Tourism Development will build the lecture into an international influential tourism training brand to better promote the development of Beijing tourism industry.

>>Power Point Presentation for the lecture, Please click to download