WTCF Secretary-General Song Yu Meets with Representatives of the BBC

On March 7, 2018, WTCF Secretary-General Song Yu met with Mr. Simon Kendall, Business Development Director – BBC World Service, and other members of the BBC delegation.

WTCF Secretary-General Song Yu introduced to the visiting BBC guests the foundation, development, member service, and other aspects of WTCF. He said that, since its foundation, WTCF has been working to promote and publicize its brand popularity and influence, and build a larger communication platform, which will function to provide high quality promotion channels for its members. As one of the largest media institutions in the world, the BBC has stable international audience that covers the medium and high of the spectrum, and senior media credibility. The BBC is very professional, and has many different languages, and its media coverage already reaches the entire world. WTCF hopes that it can cooperate with renowned international media including the BBC. WTCF Deputy Secretary-General Yan Han introduced to the visiting guests the cases that WTCF set up and operates the We-media platforms, and that WTCF helped its members promote their destination tourism resources.

Mr. Simon Kendall is looking forward to cooperating with WTCF in the media area. He introduced the development of the BBC in recent years and mentioned that the BBC is the media partner of international organizations such as UNWTO and PATA. He also said that the BBC maintained a good cooperative relationship with multiple international organizations and is experienced in business cooperation and news broadcast. The BBC hopes to decide the cooperation method by in-depth knowledge of WTCF affairs.

On March 9th, through the introduce of WTCF, the representatives of the BBC visited Sina Weibo’s Beijing Office and carried out fruitful discussions with Sina’s director.