WTCF Delegation Meets Edinburgh Mayor Frank Ross

WTCF Executive Deputy Secretary-General Li Baochun and his delegation recently visited Edinburgh, and met with Edinburgh Mayor Lord Provost Frank Ross upon invitation at the government residence. Both sides held friendly discussion on the recent activities of WTCF and the tourism promotion of Edinburgh.

Li Baochun, Executive Deputy Secretary-General of WTCF, introduced the ongoing projects of WTCF, informed the mayor about the date and the host city of the 2019 Fragrant Hills Tourism Summit, and invited him to attend the summit. He also honored Edinburgh with the certificate of Top 10 Tourism Contribution Cities of World Tourism City 2018 for the outstanding performance of Edinburgh tourism industry’s contribution to the urban economy, and hoped the city could promote the economic development of relevant local industries through developing the tourism industry.

Mayor Frank Ross indicated that it was an honor to receive the long-term support of WTCF in tourism development in Edinburgh. WTCF played an important role in enhancing the brand image of the tourism city. The original intention of the Edinburgh Tourism Bureau to set up the China Project Team was to offer better services to Chinese tourists and to promote the popularity of Edinburgh in China. During the meeting, Mayor Frank Ross showed great interest in the Market Research Report on Chinese Outbound Tourist (City) Consumption (2017-2018), and learned in detail about the travel data related to Chinese outbound tourists in the report. Mayor Frank Ross also stated that as an early city member of WTCF, Edinburgh will continue to support the activities of WTCF. Edinburgh, capital of Scotland, is rich in tourism resources, while retaining the typical British culture and unique natural scenery. In addition, Edinburgh also has complete business conference and exhibition facilities, and hopes to take this opportunity to learn more about the Fragrant Hills Tourism Summit, bringing more possibilities for future cooperation.

Edinburgh has been actively engaged in the work of WTCF since joining the organization in 2012. In 2017, Edinburgh co-hosted the “China Champions Learning Journey” customized training program with WTCF. This trip will further deepen the close ties and cooperation between the two sides.