Wang Xiaoyu: How the tourism industry goes through the "cold winter" after the epidemic

Publish Time:2020-03-02 14:55:39

【Introduction】:At the critical time, from the state to the individual, they are actively involved in the epidemic prevention and control.

The epidemic is ruthless, while the travel industry is in action—the epidemic involving people from all walks of life, including tourism practitioners. At the critical time, from the state to the individual, they are actively involved in the epidemic prevention and control. Among them are the support of national policies and regulations, the protection of local administrative measures, the maintenance of industry associations, and the concerted efforts of various tourism industry segments. At the same time, the charity represented by individual tourism practitioner is everywhere.

Looking back at the impact of SARS on the tourism industry in 2003, we can see that the phenomenon of retaliatory rebound in the tourism industry will be prominent at the end of the year and early next year. At that time, there will be a shortage of effective tourism supply, especially during the Golden Week. With the increase of middle-income groups, there will be many changes in the demand for leisure consumption that increased demand for leisure, increased demand for themed culture and arts, increased demand for social interaction, and increased demand for continuous learning. This is a new opportunity on the one hand, and many problems are highlighted on the other hand that the imbalance in the structure of China's tourism products, and the problem of mismatch between supply and demand have become increasingly serious.

Most projects that ignore market demand have failed. Jumping into the waves of the market, we can see who can swim (who has the good products), who just has a lifebuoy (policy, funds), or neither. The market is fragmented and the segmented track will determine future development. We see that on one side, a series of scenic spots are actively delisting and hotels are actively taking stars for transformation. On the other hand, urban leisure theme zoos, sports research resorts, parent-child farms, and rural resorts are becoming increasingly popular. After experiencing overheated tourism investment in the early stage and blind development of unclear market segments, post-entrants should purchase good assets at a low price and use asset package division, apartment management, commercial transformation and other ways to optimize assets and balance the weight of assets, and the input-output cycle to control asset quality; while taking advantage of industrial integration to introduce other thematic content such as culture, art, sports, etc., revitalize old assets and activate new projects.

According to data from the World Travel and Tourism Council, one yuan of tourism consumption in the tourism industry can activate peripheral consumption of 4.3 yuan. Therefore, emerging leisure and tourism products will not only meet consumption demand, but also drive new types of peripheral investment, construction, services, and other software and hardware industries.

Expert profile

Wang Xiaoyu

Wang Xiaoyu is a specially appointed expert of World Tourism Cities Federation, Ph.D. of Tourism Management in France, Post-doctoral in Tourism Economics, Deputy General Manager in Beijing Yunmengshan Tourism Investment Group, associate research fellow.

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