Tokumura Shisei: tourism industry and tourism city should be fully prepared

A novel coronavirus outbreak in wuhan, hubei province, China, shocked the world in late 2019. Due to the rapid spread and spread of the epidemic, all parts of China have been greatly affected, and some countries and regions have also been affected by the epidemic. Countries have taken various defense measures according to their own judgment. The international tourism market has also been affected by the disruption of the cruise to reduce tourism activities, because of the epidemic tourists have to cancel the trip or delay, resulting in the overall tourism market chaos.

The tourism industry was also hit hard by the epidemic, and some member cities of the world federation of tourist cities were also affected by the epidemic and had to take measures to prevent the spread of the epidemic. However, we believe that the outbreak will eventually be resolved under the guidance of experts. What kind of attitude should tourism industry and tourism cities take on the development of this epidemic is the main purpose of this paper.

If the outbreak is followed by an opportunity

Despite predictions that after the outbreak, is bound to usher in a new round of development and new tourism mode, but before that, the tourism industry and tourism city, if there is no new understanding and recognizing, all the opportunities may be wiped out, because in fact the COVID - 19 outbreak, has changed the idea of human life to life, the tourism industry and tourism city should be after the outbreak, understand the psychology of tourists, and what they have changed their ideas, and on this basis to prepare.

1. Recognize the tourism development opportunity after the epidemic

The notion that big opportunities must follow the disaster is the result of much commentary today. In fact, such a conclusion may seem exaggerated, but it is possible, because the existence of the source market is an immutable law. Travel can become a part of daily life, by no means overnight, but it is also not a one-shot phenomenon. From the trend of tourism market increasing year by year before the epidemic, it can be seen that tourism has gradually become an important demand of Chinese citizens. The continuous transformation of tourism pattern driven by the market has led to the emergence of various tourism products, which also proves the existence of a huge market.

In order to meet the market demand, tourism activities and products launched in all provinces and cities are also increasing year by year. However, after the outbreak of the epidemic, it is inevitable that the tourism industry will be severely damaged, and then the possibility of reshuffling the tourism industry. Some tourism industry and tourism products are bound to show problems with the delay of the epidemic, which may lead to business crisis, shutdown or direct closure. To put it simply, some tourism industries and tourism products, due to their own health problems in the past, when the sudden outbreak of disease, in the unguarded so that the original like a sickly person, infected and unable to save themselves. Similarly, tourism cities are also under no warning and epidemic prevention ability, suffered a serious blow, finally can only fully cooperate with the government to do a good job in epidemic prevention, the safety of citizens as the priority for various remedial measures. Therefore, after this outbreak, it can be expected to be a strict test, the tourism industry and tourism cities must be prepared to respond to measures.

In addition to the severe test of the outbreak, our ability to respond to the outbreak, the tourism industry and tourism cities are also affected by it, the development of the whole country has also produced a certain degree of obstacles. The outbreak not only caught people off guard, but also re-exposed us to the ruthlessness of the epidemic and changed our understanding of the epidemic. It not only let the tourism industry and tourism city almost to the state of shock, but also severely tested our human intelligence, endurance, ability and physical strength. And let the uninfected also experience the pain of "home isolation", and recognize the importance of "home protection", but also let us see for ourselves, the battle to pay their precious lives of the great medical staff, and stand on the front line of service staff hard work. This outbreak has changed too many of our concepts, and the result is that the tourism industry and tourism cities must recognize the relationship between quantity and quality, especially "quality" will be the key to future development.

We believe that after the epidemic, the entire tourism market is likely to experience this disaster, the overall tourism industry and tourism products from "quantity" to "quality" transformation results, quality of life will become the first goal of tourism cities. The outbreak will be followed by a new beginning and a good ending. We believe that after the outbreak, tourist market remain the same, demand is likely to be hit again after the outbreak, the whole tourism market after the outbreak, but consumer requirement for the quality of tourism products will be peaked, attention to environmental public health and safety, also inevitable to care most about. Therefore, any tourism industry and tourism city that neglects the public safety and health of the environment will be quickly eliminated and spurned.

Therefore, how to usher in the new situation and good results, we must not stop at the slogan, we must actively carry out the understanding and recognition of the epidemic situation, and seek the best way to deal with it, establish a proper prevention mechanism, thoroughly build the safety of the tourism environment, and establish the control system of the outbreak.

2. Countermeasures of tourism industry after the epidemic

Before the outbreak, the tourism industry, thanks to the rapid development of China's economy, basically all the scenic spots and restaurants around the world are showing a thriving scene. While saying goodbye to 2019, people from all walks of life are already preparing for the development of 2020, when the unexpected "novel coronavirus" event makes all dreams disappear in an instant. Because of the service industry is a special need to prepare in advance of industry, tourism city is to service the visiting tourists, all the facilities must keep a good state at any time, for this thoughtful preparation in advance is the inevitable requirement, therefore, would put before, all because of the outbreak wiped out all is lost.

In such a situation, the tourism industry and the tourist city must cooperate with the government's emergency measures, and all the facilities have to be closed and the business has to be suspended, and all the functions of the tourist city have been suspended. Problems, and then to include and shutdown caused by such problems as how to deal with the employees, and therefore unpredictable problems arising from the up and down the busy, is a wave even wave again, all because of the outbreak came all of a sudden, plus it happened at the time of the Chinese people the most annual joy, not only affects the whole national economic development, also destroyed families rare chance of reunion, let all joy qi was swept away, for the busy and epidemic prevention work, everyone is in a state of confinement, public transport ground to a halt. Under such circumstances, tourism industry and tourism cities have no room to play, but must bear all the difficulties caused by the epidemic.

As the tourism industry and tourism city with the most representative service industry, the first is how to deal with the current problem, and then how to deal with the problem after the outbreak. The current problem can be guided by experts and directed by the government, but how to deal with the problem after the outbreak is over is a problem that the whole industry must think about as soon as possible. The author believes that the market is still there is no doubt, because of the current epidemic and temporarily in a state of rest, and even can be foreseen in the future of the market, may be quiet for too long after the formation of explosive growth, momentum may surpass last year. However, we should not be too optimistic at this time, but should respond to the future trend with a new concept, and to understand the market demand is the basic, to establish a concept beyond the market demand is the key, that is, we should not only meet the market demand, but also put forward forward-looking strategies and strong ideas. The author believes that after the outbreak, China will enter an epoch-making tourism development, that is, will take "quality" as the core concept of development. The damaged tourism industry needs to be revitalized, and the revitalized tourism development needs to be thoroughly "quality" as the only guarantee of returning to the market.

3. The qualitative improvement is imperative

The core concept of tourism industry and tourism city after the outbreak is "quality-oriented" development, which is not only the market demand, but also the tourism industry and tourism market, the most should be reflected after the outbreak. This strategy must be clear, lively, decisive implementation without hesitation, qualitative improvement is no doubt imperative.

”Quality" is the common issue of the development of the whole tourism industry and tourism cities and the way to survive.

To prevent disease recurrence and damage from the second, after the outbreak of "quality" oriented tasks and development strategy of ascension, shall establish normalized concept instead of the present measures, after all, the so-called virus basically is ubiquitous, new type of virus may occur at any time, as long as we keep the best defensive at ordinary times, blocking the outbreak again hair, can reduce the hazard degree. Our goal should not be to defeat this so-called "novel coronavirus," but to eradicate the virus and do our best to "stop" any recurrence. Because one of the fundamental causes of the attack of the virus should be caused by our own bad living habits and customs, so this battle should not end with "win", but with "stop" and "prevent" as the starting point of a new concept.

”Prevention" and "prevention" require a great strength, which is a positive energy generated by the correct response of the public to the epidemic awareness. "Resistance" and "prevention" is a preventive measure, "resistance" and "prevention" is established in the correct concept of the formation of a good habit of life, finally become a philosophy of life attitude. Outbreak, gives us the opportunity to learn how to overcome the human virus, first we are play attitude to deal with, and thus have the victory over demand, but looking back, everything is "nothing comes from" and "because there will be fruit", therefore, the author thinks that we must after the squalor, broken, cut off the roots at the same time, learn to investigate reason, not repeat mistakes is the right idea. Therefore, the battle should not be all about the concept of winning or losing, but to examine the cause and effect and establish the correct thinking and good habits of life, in order to prevent all the virus from regenerating and reoffending.

4 Development after the epidemic

The outbreak has informed humans of the horror and danger of COVID 19, but at the same time it has awakened the whole human race to the importance of natural environment and public safety and health, as well as the awareness of the epidemic. When the outbreak is difficult to deal with, that is, the outbreak is merciless, it is aimed at all people, things, things, and there is no specific target, a specific region, a specific country, so it affects the overall situation, the whole country or even the whole world. Since the epidemic has a huge impact on the entire human population, when it happens, it is already a human problem, not a country's problem, because no one can expect the outbreak to occur or occur there, so there must be a surprise when it happens. Therefore, when mankind begins to fight this epidemic, what is needed most is to pool the wisdom, work together, cooperate actively and work hard to overcome it.

The outbreak has informed humans of the horror and danger of COVID 19, but at the same time it has awakened the whole human race to the importance of natural environment and public safety and health, as well as the awareness of the epidemic. When the outbreak is difficult to deal with, that is, the outbreak is merciless, it is aimed at all people, things, things, and there is no specific target, a specific region, a specific country, so it affects the overall situation, the whole country or even the whole world. Since the epidemic has a huge impact on the entire human population, when it happens, it is already a human problem, not a country's problem, because no one can expect the outbreak to occur or occur there, so there must be a surprise when it happens. Therefore, when mankind begins to fight this epidemic, what is needed most is to pool the wisdom, work together, cooperate actively and work hard to overcome it.

The outbreak, from wuhan, China began to burst, for as soon as possible to eliminate the disease, the government to take measures to prevent the spread of any possible, including the "city" or closed-end management, etc., these measures are based on to prevent the spread of set, therefore, the vast majority of citizens must be in accordance with the provisions, temporarily lose freedom house home self-management, are the current outbreaks to effective control of infected people also gradually decline phenomenon. Due to the understanding and active cooperation of all the people, the current epidemic has been gradually alleviated. However, it is also because of this that people who have been under strict control for a long time will begin to feel tired physically and mentally, and even suffer from various kinds of anxiety. In severe cases, they are more likely to suffer from various symptoms. It is believed that after the outbreak, these exhausted citizens will inevitably undergo great changes, especially in the spiritual and material needs. But can satisfy the spirit and the material is to go out to travel, by traveling to relax the body and mind to adjust the sequela at home, by contact with nature to find a natural and healthy environment and so on, therefore, can be sure to say, after the outbreak of tourism development is bound to resume, this is the expected result.

However, in the tourism development after the end of the epidemic, of course, there will be a different business situation and management methods, especially in the concept of a major change, may be established in the past with the "joy and pleasure" as the concept, in the future will inevitably add the word "health" on this basis. Therefore, the public safety and health of the tourism environment and the awareness of respecting the natural environment will become the most important topic for tourists, of course, it will also become a major issue for the tourism industry and tourism cities. If public safety, health and natural environment are the core issues for tourism development in the next step, then how to establish "public morality" is the primary foundation and necessary condition for tourism development in the future. Public safety, health and natural environment cannot be shouted out by the slogan, but must have the basic public morality to defend the heart. The establishment of public morality is not natural, it is from all possible educational measures and policies, such as: family education, school education and social education, the importance of public morality to determine.

Therefore, we should realize the establishment of public morality, so that people know the importance of public safety and health without doing anything, and understand the importance of respecting the natural environment without destroying it. Public morality not only emphasizes personal cultivation, but also presents the solid foundation strength of a country. It is an important foundation for the overall development of a country. Whether it succeeds or not determines the possibility and speed of national development.

What awareness and recognition is key to the development of tourism after the foreseeable outbreak ends, otherwise the outbreak is likely to return. A lack of awareness can lead to panic, and a lack of awareness can lead to miscalculation. All follow the guidance of experts, the government's command, in the new round of tourism development before the arrival of everything is the best way. In particular, it should pay attention to the demands derived from the psychological changes of tourists, and the countermeasures for tourism development after the epidemic is over must be orderly, rigorous, safe and scientific, and at the same time must be long-term and sustainable. To give priority to with epidemic prevention first, safety first, stable quality, led development strategy, provides the high quality of tourism environment at the same time, take the education of national life habits associated with outbreaks of common sense is to guide people's understanding of the outbreak and attention, and then build the good habit of not damage the environment, love nature and set up good public spirit, to show the tourist industry of social responsibility, for after the outbreak of tourism development to lay a solid foundation.

Expert profile

Tokumura Shisei

Tokumura Shisei is a member of Experts Committee of World Tourism Cities Federation, a professor at Hangzhou Normal University. His main area of research is tourism market in Japan, and quality of tourism services. He is also a specialist in the operation and management of hot spring tourism, ecological tourism, rural tourism, leisure tourism and tourism planning.