Publish Time:2019-07-03 09:02:19Source:Xinhua
【Introduction】:The Kenya Tourism Board (KTB) is seeking to attract high-yield tourist arrivals from Chinese big cities including Beijing, Shanghai and Guangzhou, officials said on Monday.
The Kenya Tourism Board (KTB) is seeking to attract high-yield tourist arrivals from Chinese big cities including Beijing, Shanghai and Guangzhou, officials said on Monday.
"Using findings from an in-depth engagement with Chinese travel agencies, media as well as local travel partners, we have uncovered new insights on China's tourism trends that inform how we package our destination products and experiences to offer travelers more specialized and personalized experiences," Betty Addero Radier, chief executive officer of KTB said in statement.
Last week in China, KTB organized the Kenya Trade Forum road show themed "Adventure Tour" that was attended by over 110 traders from key online travel agents including Ctrip.com, LY.com, and Tuniu and key traditional travel agencies and tailor-made travel agencies.
Radier said that the aim of the forum was to demystify the Chinese travel market perspective that Kenya is a seasonal safari destination and instead position Kenya as an 'all year magic' destination through intensive product training sessions to the Chinese travel agencies.
"China is an important source market for most destinations around the world given that it is the largest source market in terms of outbound numbers and spends. Countries in sub-Saharan Africa generally have a similar product offering which is the wildlife and beach product," Radier said.
She noted that it is critical for Kenya to differentiate itself in order to attract high-value Chinese tourists throughout the year.
Kenyan government data indicated that in 2018 Kenya received 81,709 arrivals from China, representing a 4.03 percent growth from the previous year.
Radier revealed that the number of inbound Chinese tourists is projected to increase from initiatives such as the direct link between the city of Changsha and Nairobi by one of China's biggest airlines, the China Southern Airlines, who announced the deployment of its 330-200 Airbus twice per week to and from Changsha, with non-stop flights between Nairobi and Guangzhou on Monday and Friday.
According to the tourism agency, Chinese tourists spent an average of 3,064 dollars per person on location destination on their most recent overseas travels, excluding tour group costs and the major transportation costs to and from the destination.
KTB noted that the Chinese market is becoming more segmented with a lot of diversity in travel habits with the Chinese adventure travelers interested in experiencing all aspects of a new destination including the cuisine and unique local culture.
"We are also working collaboratively with our local tour operators and traders on training their tour guides and their staff on the Chinese language and culture as well as implementing seamless customer experience for Chinese travelers from flight to departure within the destination," she added.
Vietnam-China tourism, trade fair to be...
Qatar Airways and IndiGo to Work...
Poland Becomes First Country in 5 Years...
China’s travel service platform...
2019 NYC Winter Lantern Festival to...
The 2019 International Mountain Tourism...
Trip.com Group and TripAdvisor announce...
WTCF delegates attended the 2019 World...
China-U.S. forum calls for closer...
Providing a platform for communication:...
Head of Visit Finland Paavo Virkkunen:...
WTCF Helsinki Fragrant Hills Tourism...
WTCF Participates in the Beijing Expo...
“Discover Moscow Dialogue on Tourism...
Florence| Victoria| Torino| Sevilla| Chinese Friendly International| Innova TaxFree Group| World Travel & Tourism Council| World Tourism Organization| Pacific Asia Travel Association| Beijing Tourism Development Commission| UN| WINTAC Business Development GmbH| WEN WEI PO| Via Hansa| TUI AG| The Beijing News| Taikang Life Insurance Co.| Skyscanner| Sina.com| Shanghai Spring International Travel Service| MasterCard| Kuoni| Kempinski Hotels| JTB| Okura Nikko Hotel Management Co., Ltd.| ICBC| Hong Kong Airlines| HanaTour| Four Seasons Hotels and Resorts| DFS| Ctrip.com| Costa Crociere S.p.A.| Club Med| Chinese National Geography| China UnionPay| China Travel Service| China Southern Airlines| China News Service| China International Travel Services| China Daily| CYTS| CCTV| China Association of Private Equity| Chengdu Shuangliu International Airport| Carnival Corporation & Plc| Capital Airports Holding Company| CAISSA| BTG International Travel & Tours| Beijing UTour| Beijing Tourism Group| Beijing Gongmei Group| Beijing Capital International Airport| American Tours International| American Express| America Asia Travel Center Inc.| Air China| Abercrombie & Kent| Zurich| Zhangjiajie| Yangzhou| Xiamen| Xi’an| Wuhan| Wellington| Washington| Wales| Vienna| Veliko Tarnovo| Vancouver| Valletta| Toronto| Tianjin| Thessaloniki| Tel Aviv-Yafo| Taiyuan| Sofia| Athens| Shanghai| Seoul| Sapporo| Sanya| San Francisco| Rome| Riga| Rabat| Qingdao| Prague| Pomorie| Plovdiv| Penang| Paris-Île de France| Ottawa| Nicosia| Nice| Nanjing| Mudanjiang| Moscow| Monterrey| Minsk| Milan| Marigot| Macao| Luoyang| Los Angeles| London| Lisbon| Kunming| Kathmandu| Jiaozuo| Jakarta| Houston| Hong Kong| Helsinki| Harbin| Hangzhou| Hamburg| Gwangju| Guangzhou| Geneve| Fez| Edinburgh| Dublin| Dubai| Dalian| Copenhagen| Colombo| Chongqing| Chengdu| Casablanca| Cairo| Busan| Buenos Aires| Budapest| Brussels| Boston| Berlin| Beijing| Barcelona| Bangkok| Bandung| Astana| Amsterdam| Altay| Almaty
E-Mail Login|Contact Us|Careers|Legal disclaimer
世界旅游城市联合会版权所有 备案号:京ICP备19050424号-1
Our legal counselors: lawyer Song Yunfeng & lawyer He Wen, both from Dacheng Law Offices