Publish Time:2020-01-19 10:21:39Source:traveldailynews.com
【Introduction】:The GNTB has signed a cooperation agreement with the Beethoven Jubilaums Gesellschaft mbH (Beethoven Anniversary Society) to market the anniversary abroad jointly.
DUBAI, UAE - The German National Tourist Board (GNTB) is launching its worldwide "Discover Beethoven" theme campaign just in time for the start of the anniversary year marking Ludwig van Beethoven's 250th birthday.
"With 21.8 million cultural travelers, we are the number one cultural destination in Europe," explains Petra Hedorfer, Chairwoman of the GNTB Executive Board. "To strengthen Germany's outstanding position as a nation of music, we are setting further digital priorities with the Beethoven campaign. In addition to the central points of interest in the Bonn region, the campaign will also include activities throughout Germany to strengthen the demand for cultural tourism in general, and the basic theme 'Musikland Deutschland' in particular. Because of the anniversary, Lonely Planet has ranked Beethoven's birthplace, Bonn, number 5 among the cities worldwide to be visited in 2020."
Cooperation with Beethoven Anniversary Society
The GNTB has signed a cooperation agreement with the Beethoven Jubilaums Gesellschaft mbH (Beethoven Anniversary Society) to market the anniversary abroad jointly. The subsidiary of the Beethoven House Foundation is responsible for organizing, promoting, and coordinating the anniversary year as an event with international appeal and regional roots. By integrating the GNTB's global networks, the joint activity is going to be communicated even more efficiently internationally and will open up new markets.
Exploring opportunities in high-potential source markets
As part of the theme campaign, the GNTB places relevant content in over 50 markets worldwide. Besides, there are in-depth activities in defined key markets: In the USA, China, and Japan, for example, B2B events will be held at the beginning of the 2020 theme year. Already at the beginning of December, a press highlight trip was conducted, culminating in the attendance of the opening concert in Bonn. The GNTB will be implementing further B2B events and press highlights in European TOP markets for German incoming tourism during the entire year.
A modern interpretation of classic heritage
In all source markets, the GNTB uses modern digital forms of communication to present Beethoven's classical heritage in a contemporary way. A virtual reality application, for example, offers international guests at GNTB events a unique opportunity to "play" Beethoven excerpts from the 9th Symphony live on piano with four hands. Also, an augmented reality application produces "live photos" with Beethoven. A microsite in German, English, French, Chinese, and Japanese bundles information on the anniversary and cultural tourism offers. The GNTB also organizes social media campaigns and influencer trips worldwide. Five films in the "Great Big Story" series are produced with the international media partner CNN and played out in the worldwide Turner network.
Based on market and benchmark analyses, the GNTB develops more than 200 campaigns each year to promote the brand core of Germany as a travel destination. Annual highlight themes, which are event- or event-related, draw attention to previously unknown facets of Germany as a travel destination and complement the brand communication.
GNTB “Discover Beethoven” campaign...
Relaxation, everyday experiences and...
European Tour Destinations to drive...
ITB Berlin and IPK International:...
Sharjah aims to entice more Northern...
Okura Nikko plans fourth in Taiwan of...
Airbnb Signs First Tax Collaboration in...
Li Baochun: the area along the Belt and...
Sharing and building: WTCF and WTTC...
WTCF Holds a Forum of “Booming...
WTCF delegates attended the 2019 World...
China-U.S. forum calls for closer...
Providing a platform for communication:...
Head of Visit Finland Paavo Virkkunen:...
Florence| Victoria| Torino| Sevilla| Chinese Friendly International| Innova TaxFree Group| World Travel & Tourism Council| World Tourism Organization| Pacific Asia Travel Association| Beijing Tourism Development Commission| UN| WINTAC Business Development GmbH| WEN WEI PO| Via Hansa| TUI AG| The Beijing News| Taikang Life Insurance Co.| Skyscanner| Sina.com| Shanghai Spring International Travel Service| MasterCard| Kuoni| Kempinski Hotels| JTB| Okura Nikko Hotel Management Co., Ltd.| ICBC| Hong Kong Airlines| HanaTour| Four Seasons Hotels and Resorts| DFS| Ctrip.com| Costa Crociere S.p.A.| Club Med| Chinese National Geography| China UnionPay| China Travel Service| China Southern Airlines| China News Service| China International Travel Services| China Daily| CYTS| CCTV| China Association of Private Equity| Chengdu Shuangliu International Airport| Carnival Corporation & Plc| Capital Airports Holding Company| CAISSA| BTG International Travel & Tours| Beijing UTour| Beijing Tourism Group| Beijing Gongmei Group| Beijing Capital International Airport| American Tours International| American Express| America Asia Travel Center Inc.| Air China| Abercrombie & Kent| Zurich| Zhangjiajie| Yangzhou| Xiamen| Xi’an| Wuhan| Wellington| Washington| Wales| Vienna| Veliko Tarnovo| Vancouver| Valletta| Toronto| Tianjin| Thessaloniki| Tel Aviv-Yafo| Taiyuan| Sofia| Athens| Shanghai| Seoul| Sapporo| Sanya| San Francisco| Rome| Riga| Rabat| Qingdao| Prague| Pomorie| Plovdiv| Penang| Paris-Île de France| Ottawa| Nicosia| Nice| Nanjing| Mudanjiang| Moscow| Monterrey| Minsk| Milan| Marigot| Macao| Luoyang| Los Angeles| London| Lisbon| Kunming| Kathmandu| Jiaozuo| Jakarta| Houston| Hong Kong| Helsinki| Harbin| Hangzhou| Hamburg| Gwangju| Guangzhou| Geneve| Fez| Edinburgh| Dublin| Dubai| Dalian| Copenhagen| Colombo| Chongqing| Chengdu| Casablanca| Cairo| Busan| Buenos Aires| Budapest| Brussels| Boston| Berlin| Beijing| Barcelona| Bangkok| Bandung| Astana| Amsterdam| Altay| Almaty
E-Mail Login|Contact Us|Careers|Legal disclaimer
世界旅游城市联合会版权所有 备案号:京ICP备19050424号-1
Our legal counselors: lawyer Song Yunfeng & lawyer He Wen, both from Dacheng Law Offices